Contact
Good for all enquires, inluding but not limited to
sponsorship offers, thanks, media requests
and other forms of interaction
Good for all enquires, inluding but not limited to
sponsorship offers, thanks, media requests
and other forms of interaction
Engagement expert and author of "The Shape of Engagement"
What makes people engage
with ideas, brands, organisations, and each other?
Scott is the go-to expert on engagement.
Formerly a church pastor, Scott learned first hand about human behaviour, the
power of engagement, and the perilous misuse of that power. As a consultant, he
now advises some of the world’s biggest brands and oldest organisations on getting
people highly engaged around their cause.
As a passionate keynote speaker, Scott offers a message of real
engagement in a world, where so much is only skin-deep. His book "The Shape of
Engagement" details his framework that unlocks how engagement works.
Distilling 20 years of experience, and nine years of research, into one blistering performance, this talk reveals the three critical processes that make engagement work for any person, brand or organisation!
Takeaways
This full day course will take anyone from novice to possessing the skills to engage users in today’s highly competitive marketplace.
Participants will first probe the psychology underlying how humans engage with other and with things, and then apply that both to real world and digital scenarios to apply their new knowledge, and turn it into a reusable skill. They’ll learn what the three process of engagement are, and how to distinguish low engagement tactics from higher engagement strategies.
Take aways:
Workshop takes place in The Void Telliskivi
Address is Telliskivi 60a (Telliskivi Creative City / Telliskivi Loomelinnak) at The Void Telliskivi – it is located between Velvet office and Lamuu icecream shop.
Associate professor at UCTS Malaysia
Tariq Zaman is an Associate Professor in the School of Computing and Creative Multimedia at the University College of Technology Sarawak (UCTS) Malaysia. His academic and community outreach activities concentrate on IT and service co-design with indigenous and marginalized communities. For the last ten years, he is engaged in learning relationships with the indigenous communities in the forests of Borneo and bringing the wonders of nature back to the classroom.
In this presentation, Tariq Zaman will share his experiences and insights of co-designing mobile technologies with indigenous communities for digitization and preservation of indigenous knowledge in Malaysian Borneo. He will reflect upon and report the outcomes of the design journey which was initiated in 2009. Dr. Zaman recognizes the fact that the representation of indigenous knowledge is transformed within the digitisation process under the limitations and capabilities of the technology, however, he also believes that a continuation of local appropriation and co-design of tools will lead to an integrated, intuitive and non-intrusive design process within the local communities.
Lead UX designer at BOOKING.COM
Tomasz Pieta has 10+ years hands-on experience with web development for cloud applications and e-commerce. For the past 4 years he's been a senior UX designer at BOOKING.COM. He has participated in global user research studies measuring how culture impacts UX. He is using User Experience methodologies from Storyboards, Customer Journeys, Visitors Flow, Use Cases, Sketching and Wireframes to create and A/B different user interfaces. Informed by data, he drives initiatives for Payments by Booking to offer a seamless checkout experience for a global marketplace.
I will bring 5 cases studies of online business models and present how those companies make money. By the end of the workshop the audience will be able to create custom tracking on aspects of the business that matters the most. They will be able to present and discuss their findings with C level people in the business. Most of all they will learn how to prioritise business when needed opposed to thinking only the user.
We will deep dive into:
Workshops takes place in VIVISTOP Telliskivi
Address is Telliskivi 60a/5 in Telliskivi Creative City (Telliskivi Loomelinnak) next to Lamuu Iceacream shop
New media artist, critic, curator and writer
Dr Ellen Pearlman is a new media artist, critic, curator and writer.
- She created Noor: the world’s first immersive interactive Brain Opera in a 360- degree theatre.
- Ellen has a PhD from the School of Creative Media, Hong Kong City University, where her thesis was awarded Highest Honors Internationally by Leonardo LABS Abstracts.
- She is on the faculty of Parsons/New School University, and a Senior Researcher, Assistant Professor at RISEBA University in Riga, Latvia.
- A Fulbright World Learning Specialist in Art, New Media and Technology she is also an EU Vertigo STARTS Horizon 2020 Laureate, a Zero1 American Arts Incubator Fellow in Kyiv, - Ukraine, and a contributing editor to Performance Arts Journal (PAJ) MIT Press.
- She is also President of Art-A-Hack™ and Director and Curator of the New York Volumetric Society.
- She co-founded the first Summer Institute in Telematic Art with Hong Kong Polytechnic University and Videotage to create an internationally linked interactive telematic performance while FUSE Digital Artist in Residence at Videotage HK.
How can you grow a tech/arts community and find sponsorship at no, or low cost? What do creative collaborations between artists, technologists, scientists, businesspeople and NGOs really mean? This presentation illustrates the history of ThoughtWorks Arts over the past six years as a way to incubate community, innovation and art.
UX Psychologist
Martina started as a self-taught Web Designer in 1999. From the very beginning her approach was user-centered despite not being familiar with the now-common phrase of ‘User Experience’.
In 2007 she finalized her (Diploma-) study in Psychology and started working in the field of clinical Psychology. It was at this point that Martina’s academic background and her passion joined and she started a career as UX Designer, being called “Conceptioner” at first. Since then Martina has not only contributed to the digital and service ecosystems of many recognizable companies (e.g. eBay, PayPal, Emirates Airlines, Volkswagen, Telekom and many more), but she also helped selected Start-ups in Europe, by forming and driving their Research, as well as contributing to their product or service strategy and definition.
How to Spot Them Quickly and Stop Wasting Time, Money and Nerves
CEO of The FatDUX Group
Eric Reiss has been meddling with service and product design projects for longer than he cares to remember. Today, he is CEO of The FatDUX Group, an international user-experience design company headquartered in Copenhagen, Denmark. Eric has also lectured on design principles at the Bauhaus University in Weimar, is a former Professor of Usability and Design at the IE Business School in Madrid, and serves on the advisory boards of several universities and institutes in both Europe and the United States. His Web Dogma, a design philosophy that transcends both fashion and technology, has been adopted by 1000s of developers and companies around the world.
Information doesn’t come in “versions” but the digital community likes to invent names. And Information 4.0 is the latest buzzword in the
world of communication. The information architects are talking about this a lot. You’ll also hear a lot about how artificial intelligence is going to impact your business or organization. The computer scientists have lots to say on 4.0, too.
Service design combines key elements from user-experience design, interaction design, and quality management to create long-term value. In this full-day workshop, you’ll discover the basic elements of each of these disciplines and how they work together to raise customer satisfaction, increase conversions, and enhance key events along the customer journey.
What You’ll Learn
And finally, we will bring these together to create a service-design blueprint that helps you create a shared frame of reference for your team, provides overview, and helps pinpoint problems waiting for an innovative service solution!
This is a true workshop and our day together will be marked by several hands-on exercises. Not only are these fun, but they help you internalize the key features of service design so you can provide greater value for your employer or clients from the very next day.
Who This Workshop is For
Designers and UX professionals who want to take their skills beyond the screen to create truly valuable cross-platform experiences.
Former professor of Design Theory at Northumbria University
Dr Gilbert Cockton is a part-time research fellow in the School of Computing at the University of Sunderland.
- He has worked in Interaction Design for almost 40 years, starting with design and implementation of e-learning programs as a high school teacher, followed by freelance games programming.
- These interests led him to pursue a PhD on User Interface Architectures and Specification.
- Much of his time was spent working for and within businesses in the Scottish HCI Centre, for Bell Northern (now Nortel) research, MARI Computer Systems, Microsoft Research, several consultancy assignments and directing major regional digital sector support projects (Digital Media Network, CODEWORKS NITRO, HEFCE Digital CoKE). In the latter roles, he contributed to the establishment of the north east of England as a major centre of creative digital technology.
Read more
Creative director, speaker and writer
Timo Kiuru is a marketing executive specializing in experiential design and leading creativity with almost 15 years' experience transforming global brands. Timo helps businesses become and remain relevant though state-of- the art concepts, boundary-pushing design and authentic brand experiences.
Inspiring businesses to embrace the unknown and do something different.
The mentality of an artist is to never hold back. To create art that reveals something hidden in both the maker and the observer. By bringing this passion of an artist into design and marketing, Timo helps businesses push aside mediocrity and become truly innovative.
Timo has worked with global brands such as Samsung, SK-II, McLaren, Microsoft, Mini, The Huff Post, TheCoolHunter, Highsnobiety, Helsinki Fashion Week, Nokia, Kit and Ace and Sporty & Rich. As a result, Kiuru was awarded with a global 40 under 40 -industry award in 2016.
As a public speaker Timo Kiuru is invited to address business, corporate, government and nonprofit organizations throughout the world. Timo’s presentations are fast-paced, engaging, visually striking and thought-provoking. Timo has spoken to professional audiences in cities as diverse as Helsinki, Miami, Las Vegas, Vilnius, Riga, St. Petersburg, Kazan, Moscow, Madrid, Rotterdam, Kiev, Toronto, Stockholm and Porto.
Timo’s brand new book, THE LONELY CREATIVE – True Stories That Will Help You and Your Business Grow, is now available worldwide!
Head to TIMOKIURU.COM to find out more.
Global creative director Timo Kiuru will explain why experiences matter now more than ever. What makes an experience extraordinary? What’s the best way to design physicality in a world of increasing digitality? How to create a lasting competitive advantage by becoming experiential? This presentation is a summary of learnings from a true practitioner of creative leadership.
Designer of Public Services at Estonian Public Sector Innovation Team
Daniel is a dedicated Inclusive Design practitioner and promoter. He has been a guest lecturer in Estonian Academy of Arts Design Faculty and organising student competition UNILAB - Estonian Universal Design Incubator. He is currently working in Estonian Public Sector Innovation Team, to help design user friendly and human-centered public services.
Let’s imagine for a second that we’ve reached an era where we’ve managed to implement all the digital and physical accessibility requirements everywhere in the world. Where do we go from there? When it’s no longer necessary to meet basic human rights, we can start focusing on what moves and touches our hearts, what truly makes us excited.
In my talk I’m bringing forth examples of different contemporary works that are already thinking past guidelines and requirements. Even more, accessibility cannot be met with only focusing on codes and measurements. The only way to meet the “New World Criteria” is to look past requirements and learn from and with the real people. This creates an opportunity to get inspiration from the connection with a fellow human being and develop new and clever solutions to everyday phenomenon that we all can benefit from.
Chief Experience Officer at UXPressia
Anastasia is passionate about UX and music. She is responsible for end-to-end experience of UXPressia users. In the past she used to be a UX trainer. In the free time she plays and signs in her own music band.
As a team developing customer journey mapping software, we have a unique chance to engage with hundreds of journey mappers from all over the world on a daily basis. We’ve heard hundreds of stories and, we’ve seen thousands of customer journey maps. All of that gave us all resources to develop and validate Personas, describing different “mapper” types. We’ll tell how we created Personas step by step, what we based on, how we incorporated part of Personas validation into product onboarding, what insights we discovered and how this knowledge changed our product (and affected our team).
This talk will be interesting to everyone who always wanted to start using Personas but didn’t know how to do it or whether it was worth it. On top of that if you are building customer journey maps, chances are you’ll recognize yourself in our Personas and learn what differs you from other mappers.
Digital product designer at Siteimprove
Annika Ganson is a passionate digital product designer, currently working at Siteimprove in Copenhagen. Having previously been designing inspiring user interfaces within the travel industry, for companies like Momondo and Like a Local, her focus is now on finding ways to make design processes more scalable, effective and integrated with the best practices for accessibility.
At Siteimprove, she’s been involved in projects that have ranged from user-centered concept development to designing data heavy interface solutions and usability testing. At the moment, she’s a part of the new design system team, preparing and providing shared design resources for all development teams.
This workshop is sold out!
Accessibility is not just about correct contrast levels and it’s definitely not just a checklist for the technical implementation – a lot has to be done and the whole team has to be involved already in the early stages of product development to provide an inclusive digital experience for all.
In this workshop you’ll learn:
– How to get started with building accessible digital products
– How to coordinate teamwork and different roles for the best outcome
– Practical design tools and methods for accessibility – from design systems to browser extensions.
Researcher and service designer
Mira Alhonsuo (Master of Arts) is a researcher and service designer. She has worked for multiple service design projects. She has examined research cases in healthcare services, digital services, and tourism as well as with different companies and organizations. Currently, she is a PhD candidate in the Culture-Based Service Design Doctoral Programme at the University of Lapland, focusing on health-related co-design processes, and how to bring stakeholders voices out better. Her research interests include empathy, narratives, and design methods which help to concretize abstract services, process visualization and public service development, especially in the healthcare sector.
This talk will focus on three health-related co-design sprints, which were held in Sweden, Estonia and Finland during spring 2019. It opens up design sprint processes in healthcare context, their key findings and lessons learnt. The presentation aims to inspire you to implement agile design sprint processes and methods into your own practice.
Product Manager at UXPressia
Nikita Efimov is a Product Manager at UXPressia, a UX/Product coach at the training center ITMINE, and an inspiring leader of the UXSPb – a community of UX designers, user researchers, and information architects in Saint-Petersburg. Nikita has over 13 years of experience in the Software Development area, including 7 years in the field of UX (UX Designer / User Researcher / Head of UX). He has a strong experience in UX, user research and product management. He is an experienced speaker and organizer of several conferences in Russia, including World Usability Day, World Information Architecture Day, ProfsoUX, and SECR.
Empathy and Impact Mapping – 3h
Is it hard for you to build empathy to your users? Is it hard for you to be on the same page with the rest of the team on who we are building our product for? Even if you’ve done that, is it still hard for you to come up with a good solution to reach your project’s goal? Or is it hard to come up to mutually agreed project scope in your team? The workshop will highlight 2 useful tools, Empathy Mapping and Impact Mapping, to help you to fix that.
First part will cover Empathy Mapping tool: a useful method to get the information from the heads of participants and to put everybody on the same in regards to their customer, users or whoever they are trying to build empathy for. Participants will get familiar with the tool and will see the results of mutual collaborative usage of the tool.
Second part will cover Impact Mapping tool: a strategic planning technique that helps to reduce waste by preventing scope creep and over-engineered solutions. Participants will get familiar with the tool and will see how it combines with Empathy Mapping and mutually benefits from it.
Workshops takes place in Estonian Academy of Arts, room D306
Address Põhja puiestee 7, Tallinn
Job Map in practice – 4 hrs
UX specialists’ job is to think about people needs and build product/service that satisfies those needs.
Jobs-to-be-Done theory helps us to look at people’s needs from a different perspective. This theory states that people hire products to get their job done. And our main goal is to find these jobs, understand underlying unmet needs, struggles, and desired outcomes.
There is a great technique within JTBD – Job Map – which helps us to put in order all steps people take to get their jobs done. This map can help us to get a bird view and create seamless and meaningful UX.
What topics will be covered:
What we will practice:
Product Manager at UXPressia, a UX/Product coach at the training center ITMINE, and an inspiring leader of the UXSPb
Nikita has over 13 years of experience in the Software Development area, including 7 years in the field of UX (UX Designer / User Researcher / Head of UX). He has a strong experience in UX, user research and product management. He is an experienced speaker and organizer of several conferences in Russia, including World Usability Day, World Information Architecture Day, ProfsoUX, and SECR.
Head of Accessibility Relations at Siteimprove
Passionate advocate of inclusive ICT design and known for always taking a people-centric approach in his work, Stein Erik Skotkjerra has been providing companies and organizations, public and private, with the mindset, strategies and tools needed to succeed in making digital experiences more inclusive for more than 10 years.
Despite a deep passion for technology, Stein’s career spanned over 20 years, encompasses a truly wide range of specialities including developing assistive technologies for people with visual impairments, founding his own accessibility consulting company, and working as a strategic management consultant to boards and C-Level management considering the inclusive design of ICT.
Currently, Stein works as Siteimprove's Head of Accessibility Relations, where he serves as the company’s overall global strategic advisor in all areas related to web accessibility, changing political climates and inclusive strategy. Alongside his full-time role, Stein is an active participant within various accessibility standards committees throughout the Nordic region, and enjoys public speaking, has been an internationally recognized speaker and guest lecturer within the field for many years.
Anyone running a business online knows how annoying it is to get usability requests beyond your expectations. In this talk we will show you how to effectively get rid of customers with disabilities, elderly customers or customers with demands outside the ordinary. We will do this by showing you specific examples you can take home and start implementing on your website to ensure the opposite and make sure you never get difficult usability questions from your users again.
Founder at UXPressia
Founder at UXPressia, an online platform for managing Customer and User Experience with the help of Customer Journey Maps, Personas Impact Maps. He is also the founder and managing partner at UX services and consulting company UXpresso, founder and coach at educational center ITMINE. Yuri is giving back to community via organizing and participating in a lot of events for UX/CX specialists, business analysts and product managers. Yuri also conducts workshops and speaks at different conferences related to UX, CX and Product Development all over the world: EuroIA (Dublin), UXDC (Washington DC), UX Salon (Tel Aviv), UX Riga (Riga), World Information Day (Berlin), Product Development Days (Krakow), UXistanbul (Istanbul), ProfsoUX (Saint-Petersburg), etc.
As a team developing customer journey mapping software, we have a unique chance to engage with hundreds of journey mappers from all over the world on a daily basis. We’ve heard hundreds of stories and, we’ve seen thousands of customer journey maps. All of that gave us all resources to develop and validate Personas, describing different “mapper” types. We’ll tell how we created Personas step by step, what we based on, how we incorporated part of Personas validation into product onboarding, what insights we discovered and how this knowledge changed our product (and affected our team).
This talk will be interesting to everyone who always wanted to start using Personas but didn’t know how to do it or whether it was worth it. On top of that if you are building customer journey maps, chances are you’ll recognize yourself in our Personas and learn what differs you from other mappers.
Empathy and Impact Mapping – 3h
Is it hard for you to build empathy to your users? Is it hard for you to be on the same page with the rest of the team on who we are building our product for? Even if you’ve done that, is it still hard for you to come up with a good solution to reach your project’s goal? Or is it hard to come up to mutually agreed project scope in your team? The workshop will highlight 2 useful tools, Empathy Mapping and Impact Mapping, to help you to fix that.
First part will cover Empathy Mapping tool: a useful method to get the information from the heads of participants and to put everybody on the same in regards to their customer, users or whoever they are trying to build empathy for. Participants will get familiar with the tool and will see the results of mutual collaborative usage of the tool.
Second part will cover Impact Mapping tool: a strategic planning technique that helps to reduce waste by preventing scope creep and over-engineered solutions. Participants will get familiar with the tool and will see how it combines with Empathy Mapping and mutually benefits from it.
Workshops takes place in Estonian Academy of Arts, room D306
Address Põhja puiestee 7, Tallinn
Job Map in practice – 4 hrs
UX specialists’ job is to think about people needs and build product/service that satisfies those needs.
Jobs-to-be-Done theory helps us to look at people’s needs from a different perspective. This theory states that people hire products to get their job done. And our main goal is to find these jobs, understand underlying unmet needs, struggles, and desired outcomes.
There is a great technique within JTBD – Job Map – which helps us to put in order all steps people take to get their jobs done. This map can help us to get a bird view and create seamless and meaningful UX.
What topics will be covered:
What we will practice:
Product Manager at UXPressia, a UX/Product coach at the training center ITMINE, and an inspiring leader of the UXSPb
Nikita has over 13 years of experience in the Software Development area, including 7 years in the field of UX (UX Designer / User Researcher / Head of UX). He has a strong experience in UX, user research and product management. He is an experienced speaker and organizer of several conferences in Russia, including World Usability Day, World Information Architecture Day, ProfsoUX, and SECR.