Good for all enquires, inluding but not limited to
sponsorship offers, thanks, media requests
and other forms of interaction
Good for all enquires, inluding but not limited to
sponsorship offers, thanks, media requests
and other forms of interaction
A content designer, UX writer and strategist
Jane Ruffino is a content designer, UX writer, strategist, and researcher based in Stockholm, Sweden. She’s been writing for digital platforms since the 1990s, and her professional experience includes documentary production, journalism, content strategy, adult education, and design practice. Jane is a frequent speaker and workshop facilitator at conferences and events around Europe, and she’s completing her doctorate in the archaeology of digital worlds at Södertörn University in Stockholm.
By now, you’ve probably heard of UX writing, the practice of designing with language. If you’ve tried it yourself, or you’ve worked with writers, you’ll know you can’t just add a writer and stir; it’s an entirely separate (but related) competence. Integrating it into your work is easier said than done, starting with convincing budget holders of its value. In this talk, you’ll get an overview of UX writing, some best (and not-best) practices, and some strong, succinct arguments you can take to decision makers in your organization.
Everyone is responsible for the user experience of a product, and that goes for the language, too. In this workshop, you’ll get the foundational knowledge and hands-on skills to understand, define, and actually implement product content. Whether you’re a writer who wants some new frameworks and methods, or you’re a designer, product manager, or developer who keeps getting stuck ‘doing the copy,’ you’ll come away with actionable skills you can use, alone or with your team.
A consultant and researcher of mediapsychology and persuasion
Mischa Coster MA MSc is a consultant, researcher and public speaker in the area of mediapsychology and persuasion. “I change how people see things” is his personal slogan. He does this by applying evidence-based and theory-inspired psychological tactics. Mischa comes highly recommended by dr. Robert Cialdini, thé international expert-scientist in consumer psychology and persuasion.
Mischa has been consulting for clients as an independent mediapsychologist (he holds two masters degrees; one in Psychology and one in European Multimedia) for over 15 years. His strong knowledge of psychological persuasion techniques, choice architecture and online (social) marketing and communication, combined with a broad experience in business consulting, make him a valued allround international public speaker and consultant on the subject. Not afraid to go in-depth or off-topic, always interactive with a strong focus on content, presentation and adding value for the audience or client.
As co-founder and director of consulting at Grey Matters, Mischa loves to work on multidisciplinary behavior change projects. Mischa founded Grey Matters with his business partner William Rice in 2009, putting focus on applied psychology. “Insight, Intervention, Inspiration” is what Grey Matters offers. Clients include various profit (T-Mobile, Rabobank, SNSREAAL, rockstart, Capgemini, Tribal, Mirabeau, Samsung, Linkedin, RTL, Rotterdam The Hague Airport eg), government (CAK, nearly all ministries) and nonprofit (NIMA, NISB, GGD eg) organizations. Mischa is also co-founder of TEDxUtrecht, Social Media Club Utrecht and expert member of the Brand Boardroom.
We all know online marketing en especially usability and UX is about people. Helping people choose, getting them engaged. But also influencing and sometimes even persuading them. Persuasion is a way of getting your target audience to choose the direction that you suggest them to choose. In an authentic, honest and ethical manner, that is. Automatic behaviour, fast thinking, cognitive biases and heuristics are the psychological constructs we are now confronted with. Especially in a connected world where everything we do is being logged, measured and analyzed, we can effectively use persuasion tactics to get people to move in our direction.
UX offers extensive opportunities to use psychological tactics like social proof, priming, liking, loss aversion and labeling. During this seminar, media psychologist Mischa Coster will elaborate on those tactics and take you on a tour in the world of psychology and strategy. He will share insights on how to most effectively influence people by means of persuasive communication. And of course, he will share lots of scientific insights but also real-life examples of behaviour influence.
Participants have described Mischa’s keynotes as being ‘inspiring’, ‘world class’, ‘entertaining’, ‘science put into practice’ and ‘fascinating’.
Chief Experience Officer @ Trinidad Wiseman
Hegle is a consultant and a teacher of user experience methodologies, accessibility, and interaction design. She is a co-founder at Trinidad Wiseman – a service design and digital transformation company. She has over 20 years of experience in UX, service design and information technology with skills and experience across the full project lifecycle. In recent years, Hegle has mostly been involved with a fast-growing design team and innovation management.
Current web creation work is rapid. Websites and portals change daily bit by bit. Something goes continuously better and some things for worse. In this kind of speed usability testing for each and every small change seems like impossible giant task.Using website statistics, it is possible to detect usability issues without intense usability testing.In my speech I will provide overview of the methodology that offers an easier and cheaper way to map out prominent usability issue indicators by focusing on real user behavior on the web. Is this the future of usability issue detection?
Researcher in Mobile & Ubiquitous Computing
Born in Patras, Greece in 1979. I went to school at the Patras’ University Experimental School and, in 1996, left Greece for Glasgow, Scotland. There, I studied at Glasgow Caledonian University and obtained my B.Sc. Honours (Sandwich) in Computer Studies, in 2001. I continued as a doctoral student at the University of Strathclyde and obtained my Ph.D. (Internet Content Pre-Caching for Mobile Devices) from the Department of Computer & Information Sciences. Dr. Mark Dunlop was my supervisor.
After my education, I was offered a lectureship at Glasgow Caledonian University, where I mainly taught the subject of Mobile & Ubiquitous Computing from 2005 until 2013. While there, I set up and co-directed the Mobile & Ubiquitous Computing Research Group, together with my colleague and friend, Peter Barrie. I left Glasgow Caledonian in 2013 to go back to Strathclyde, where worked as a researcher at the Mobiquitous Lab between 2013-17.
In between these main employment activities, I have taught as an associate professor at the Hellenic Open University (M.Sc. Engineering of Pervasive Systems) since 2010, set up and ran my own systems consultancy company in Patras (Noemon Consultants) since 2005, taught at the University of Patras Department of Computer Engineering and Informatics since 2011 and the Technological Educational Institute of Patras (2010-11 and 2017-19). I have also worked as a course writer-editor at the Interaction Design Foundation (2017).
Currently I am a tenured assistant professor at the University of Patras Department of Computer Engineering and Informatics. I also work as a senior researcher at the Computer Technology Institute and the Industrial Systems Institute.
I am a Chartered Engineer of the UK Engineering Council and also a Chartered IT Professional and Member of the British Computer Society.
Users receive dozens, if not hundreds of notifications on their mobiles every day. They are an annoyance, yet we also can’t live without them. How do users feel about incoming notifications? How do they manage them? What are the best design strategies for content and delivery options? In this talk we will discuss some recent findings from research into mobile notifications, with the aim to help you understand how to make your app’s notifications useful, usable and used.
Design research and service designer
Information Technology graduate and a design researcher. Her urge to make technology more humane turned her into a career in design. As part of her Ph.D. studies at Tallinn University in Estonia, she is conducting research on service design entitled “Actionable service design deliverables.”
She is the author of numerous scientific publications in the field of service design and design methods. Member of IDEO U Community of Practice, a group of practitioners who, under the patronage of IDEO, develop their competences in the area of creative leadership.
Since 2013 she co-creates the report “User Experience and Product Design in Poland”. In 2020, she debuted as a curator of the exhibition Data are emotions. Emotions are data. at Gdynia Design Days (GDD) in Poland.
In the digital age, data are being constantly multiplied, and data processing creates a new reality. Will data and new technologies also change the way designers work? Designers focus on problem solving. They are already asking questions and making decisions based on data. What will happen when algorithms start to solve problems more effectively than designers? This situation raises extreme emotions—from fear to admiration.
As part of the presentation, I am going to present a spectrum of emotions and attitudes towards data. I am also going to encourage designers to go beyond the standard practice of working with data and to start treating data as a new design material and artificial intelligence as a new tool. According to Derrick de Kerckhove (1993), “design is the skin that covers technology.” I will therefore consider how designers can approach the humanization of artificial intelligence and data. What will be the role and place of design in the era of artificial intelligence? I would like to open a discussion on these issues.
Senior Product Designer @ Pipedrive
Vee is an enthusiastic Senior Product Designer with +10 years experience, currently a Senior Product Designer at Pipedrive (Lisbon HQ), she’s also worked as a freelance on a per-project basis with private clients such as startups and other business owners in need of Design services.
Previously she worked at the global design agency Idean (based in London) and prior to that at AllofUs (London), working with clients such as Yale University and Google Paris. And before working in an agency setting, she worked for 4 years at Hive Home by Centrica, lead and implemented an in-house Design Team and helped to shape a truly design-led Product, which was one of her most important career challenges. She enjoys seeing other designers thrive and grow their skillset and career.
In today’s culture, there’s extra pressure to be a specialist, to succeed and be flawlessly good at what we do. When people come to a Design Sprint, often they feel a combination of curiosity and discomfort for various reasons, either because they aren’t sure how can it actually help, or because they have taken part in one and feel they are not creative enough. It is the job of the facilitator to create a space that encourages and fires creativity by helping to eliminate self-censorship. This talk is not going to be about how to run design sprints, although it kind of is. This talk is about the humans attending design sprints and how to unlock their creativity
As facilitators of Design Sprints and workshops, we are responsible for the levels of creative confidence of the groups we work with. Our aim is to make sure the fears and insecurities we all share are mitigated so that we can get the most out of it. In this workshop we will learn and apply some of the concepts and techniques that help to fire up creative sprints through play, putting people at ease to be creative.
We will be working in groups via Zoom. The workshop will be a series of exercises and we will measure the levels of Creative Confidence before and after.
After this workshop, you will have successfully gone through the concepts that encourage creative confidence and will be able to apply this process and insights in your daily practice.
User Experience Designer @ Paper Studio
Urška has experience in understanding users, design thinking, design research, and prototyping. She is currently finishing her Masters in Digital Experience Design at Hyper Island.
She has been involved in projects with BBC, NHS, Hyper Island, and NCR Corporation. She has been mentored by people from IDEO, Flamingo, Pivotal, and ustwo.
Her main interests are culture and people, ways to improve people’s experiences and needs through the use of design.
Example how we developed an matchmaking recruitment platform for people who have experienced homelessness through co-creation and mindful design processes.
Product Manager @ Google Research
Karin Schoefegger is a mathematician turned Product Manager and currently based in Berlin. She is working as a Product Manager for Google Research, after leading product development for machine learning-based products at Google Assistant, YouTube and prior to Google at various startups such as N26.com (for smarter banking) or Pixsy.com (finding and fighting copyright violations). Karin has also spent almost 2 years living in Tallinn prior to Vienna, Paris, Zuerich, and Berlin.
In my talk, I share lessons learned from my own experience as a product manager applying machine learning to solve user’s problems. Machine learning-based products differ significantly from traditional products – i.e. they may not always have deterministic behavior, even produce counter-intuitive results and have different operational needs. In short: they require a different mindset and different skills.
The talk will be focused on providing practical and tactical lessons learned for building machine learning-based products. I want to enable the audience to easily build on these insights, ask the right questions, and apply the approaches to their own teams, without needing to understand the technical and scientific aspects of machine learning.
Lead UX designer @Amdocs’ XDC
Hadar is a senior UX designer who specializes in emotional design and human-machine interaction.
Today Hadar is a lead UX designer at Amdocs’ XDC, a global corporation specializing in the telco & media industry.
Prior to that, as Head of UX at a software hub, Hadar led a wide range of projects in the fields of IoT, healthcare, and insurance, amongst others.
Hadar is also a leading member of ‘WE – Women Experience’, the biggest UX community in Israel (5,000 women) where she volunteers as a mentor of UX professionals who want to take their next career move.
From the dawn of humanity, humans have been talking to each other. We communicate not only by verbal language but also by using a rich language of body gestures. Sometimes we can understand each other without even saying a single word.
But then, one day, we started talking to a new entity created by our own hands—an entity designed by humans in order to improve our lives. The chatbots, devices, apps, and robots have become part of our everyday lives.
In this talk, I will explain how technology can maintain crucial elements of the human dialogue, which is rich with nuances and emotions. I will detail the best practices for a significant and meaningful conversation and tips on what to avoid. And finally, a glimpse of the future of how all this may affect human communication.
Have you realized how happy it makes you feel to come back home and see your beloved iRobot resting in its docking station after cleaning your house? Have you found yourself fondly petting your smart lawnmower (almost like a dog) after releasing it from a stubborn lump of grass? Have you recently embraced a magical moment when you realized how ingenious your dancing Bluetooth speaker is?
Maybe all this is dawning on us since our lives are becoming more and more enriched with smart devices and robots. They communicate with us constantly and we with them, they laugh and entertain us, they assist us and care for us and sometimes even come to our rescue!
Mediation and matchmaking between the device and robot to their users is of great necessity in our world today, as these robots become an integral part of our lives and will continue to affect us in many ways in the future.
In this workshop, you will learn how to create a unique and precise emotional connection between humans and their robots and what are the UX principles that will (surely) penetrate the users’ hearts.
Head of user research @ Dxw Digital
John leads the user research practice at dxw digital. Making sure that our clients have a deep understanding of why and how people use the services we’re creating together.
Starting out as a technologist, John has been designing and making digital things since the early 1980s. His work is now focused on how we can design and make products and services that work well for the people who need them. And how individuals, families, communities and other stakeholders can participate in creating the services they use.
Previously, John was Head of User Research at the Government Digital Service and led the government user research community.
Hypotheses are a great way to hold together the learning, thinking and making in an agile and user-centred team. But lots of organisations struggle to use them well. In this talk I’ll give you my take on hypotheses and the practices you need in place to make them effective in your organisation.
A good hypothesis looks like this:
Because [of something we know] We believe that [doing something] Will achieve [some valuable outcome] Measured by [some tangible change]
Or more specifically:
Because [research findings] We believe that [improvements ideas] Will achieve [desired outcome] Measured by [performance indicator]
And hypotheses are only as good as the ingredients they’re made from. They depend on clear, agreed outcomes with associated performance indicators, and improvement ideas to achieve those outcomes that are grounded in solid research findings.
In this talk I will describe a set of practices that teams can use to create the ingredients for effective hypotheses.
* Outcomes: Many teams start without clear, agreed outcomes. And often the best and most exciting outcomes are too big to achieve in one leap.
So, I’ll describe techniques to break down an unclear brief and reshape it into a clear outcome. And I’ll show how you can use a theory of change process to identify achievable, shorter term outcomes that build up to achieve the larger, longer term outcome.
* Research findings: Many teams are now doing some good research. But too often they don’t know how to analyse what they’ve seen and create strong findings that encapsulate what they’ve learned.
So, I’ll describe collaborative techniques that teams can use to make sense of their research activities and produce clear statements of the important things they’ve learned.
* Opportunities and improvement ideas: At an interaction design conference, it feels like this should be the easy part. But for many teams the organisation has already decided on a solution, or the team is only ever allowed to explore one idea.
So, I’ll described opportunity and solution mapping techniques you can use to create, prioritise and justify many different design ideas.
* A theory of change for hypotheses
Building these foundations will help you create good hypotheses and use them effectively.
And, improving each of these practices is a valuable outcome in itself, that will help to make your teams more agile and user centred.
UX and accessibility expert @ TWN
Mari-Ell has carried out countless web accessibility audits, user testings and accessibility seminars. She constantly writes and speaks about accessibility to raise awareness and the quality of digital environments. Since the beginning of this year she has been leading the online environments team of the accessibility task force established by the Government Office.
Accessibility is an important part of user experience and not only makes your websites usable for more customers but is also a requirement by the European Union. Websites and apps need to be built in a way that allows as many people as possible to use them, including people with disabilities, children and the elderly. Unfortunately, most websites in Estonia are not fully accessible. In this workshop we will go over the accessibility requirements for private and public sector in Estonia and WCAG 2.1 accessibility standard. You will learn how to run essential manual checks on your website and gain practical tips on how to design, develop and maintain an accessible website or app.