Where Design Shapes Strategy
WUD Estonia is the largest design conference in the Baltics, created especially for design decision-makers and experienced design professionals.
Now returning to Tallinn for its 17th edition, WUD Estonia 2026 focuses on how design drives strategy, innovation, and business growth. The conference highlights the strategic value of design in organisations — through real stories, impactful methods, and practical results that show how design creates measurable value.
This year, the spotlight is on leaders and decision-makers who use design to build meaningful impact. At the same time, designers will find fresh perspectives on connecting creativity with business goals and gain the latest insights in AI, accessibility, digitalisation and innovation.
Expect inspiring talks, advanced workshops, and meaningful networking with more than 600 design and innovation professionals from across the region.
*For useful advice and inspiration on Tallinn’s top attractions, activities, events, and places to eat and drink, check out the city’s official tourism portal, visittallinn.ee, or follow @VisitTallinn on social media.
*Explore Tallinn with ease – save 20% on Tallinn Card!Tallinn Card gives free access to 50+ museums and attractions, unlimited free public transport, and exclusive offers all across the city.Use code WUD2026 at the Tallinn Card online shop to get 20% off.Offer is valid until February 22, 2026.
(Eesti keeles)
WUD Estonia 2026 – Kus disain kujundab strateegiat
Baltikumi suurim disainikonverents toimub 16.–20. veebruaril 2026 Tallinnas Kultuurikatlas. Viiepäevane programm ühendab inspireerivad ettekanded, praktilised töötoad ja võrgustumise, tuues kokku üle 600 juhi, disaineri ja innovatsiooni eksperdi.
Fookuses on disain ja strateegia, tehisintellekti roll, ligipääsetavus ning neurovoolu ja loovuse seosed. Esmakordselt on konverents eelkõige suunatud juhtidele, pakkudes samas disaineritele väärtuslikke teadmisi ja rahvusvahelist kogemuste vahetust.
*Külasta Tallinna turismiveebi visittallinn.ee või jälgi sotsiaalmeedias @VisitTallinn kanaleid, kust leiad kasulikku infot ja inspireerivaid soovitusi Tallinna vaatamisväärsuste, tegevuste, sündmuste, restoranide ja meelelahutuspaikade kohta.
