We’ll go through the basics of getting started with your content design practice with future growth already in mind. The workshop is meant primarily for designers and product managers of digital products, especially those working in small teams and without a dedicated UX content designer.  

We dive into how behavioural science isn't just useful but essential for designers who aim to make a mark. With our handy Influence Tactics toolkit, you'll learn to kickstart the change and keep the momentum going. Expect a playground for ideation, where we'll mix creativity with science to change behaviour.

Turn your team into persuasive advocates within your organisation. You know this moment: you're explaining an important issue to the bosses. But you get lost in the details, you're talking too much… you get the feeling they're listening but not understanding. All you get back is blank stares! Let's turn that confusing mess into clarity with habits, not theory. Come learn the ABCC's of strategic storytelling, and start influencing hearts and minds.

What do you know about your customers, really? You probably have data on them, but what does it really tell you? Well, quite a lot, if you know what you’re doing. Through the power of data psychology, you can take the dry business of data and turn it into empathetic human insight, and thus sales.

In this workshop, you will learn how to navigate the complex AI / UX intersection sustainably, ensuring adherence to ethical standards and sustainability while unleashing its potential to build more sustainable digital experiences.