Where design shapes strategy
WUD Estonia is the largest conference in Baltics dedicated to decision makers, product creators, business leaders and design professionals.
Now returning to Tallinn for its 17th edition, WUD Estonia 2026 focuses on how design drives strategy, innovation, and business growth. The conference highlights the strategic value of design in organisations — through real stories, impactful methods, and practical results that show how design creates measurable value.
This year, the spotlight is on leaders and decision-makers who use design to build meaningful impact. At the same time, designers will find fresh perspectives on connecting creativity with business goals and gain the latest insights in AI, accessibility, digitalisation and innovation.
Expect inspiring talks, advanced workshops, and meaningful networking with more than 600 design and innovation professionals from across the region.
Kus disain kujundab strateegiat
WUD Estonia on Baltikumi suurim konverents otsustajatele, toodete loojaile, ärijuhtidele ja disainiprofessionaalidele. Üritus toimub 16.–20. veebruaril 2026 Tallinnas Kultuurikatlas. Viiepäevane programm ühendab inspireerivad ettekanded, praktilised töötoad ja võrgustumise, tuues kokku üle 600 juhi, disaineri ja innovatsiooni eksperdi.
Fookuses on disaini roll strateegias, tehisintellekti võimalused, ligipääsetavus ning neurovoolu ja loovuse seosed. Esmakordselt on konverents selgelt suunatud juhtidele, pakkudes samal ajal disaineritele väärtuslikke teadmisi ja rahvusvahelist kogemuste vahetust.
