World Usability Day
Estonia 2019

World Usability Day Estonia is the first conference for User Experience professionals & the largest UX-, web- and interaction design event in the Baltics. Already 12th time!


We have new bigger venue – this year #WUDEstonia19 conference takes place at Kultuurikatel (Tallinn Creative Hub). See you at 22nd of November!

Tickets

Early Bird
€ 30

Sold out

150 early birds will be sold.
Regular price
€ 50

Sold out

400 regular tickets will be sold.
Student ticket
25€

Sold out

Only 50 tickets for full-time students.

Speakers

Scott Gould

Engagement expert and author of "The Shape of Engagement"

How to Engage Anyone

Tariq Zaman

Associate professor at UCTS Malaysia

Signs, material and technology: A design journey in the forests of Malaysian Borneo 

Yuval Keshtcher

Founder of UX Writing Hub

Let's talk about UX Writing

Tomasz Pieta

Lead UX designer at BOOKING.COM

Research like you once used to

Ellen Pearlman

Ellen Pearlman

New media artist, critic, curator and writer

Creative Collaborations Between Art and Tech: ThoughtWorks Arts

Martina Mitz

UX Psychologist

Diagnosis: UX Charlatans

Being a Human-Focused Team Player in a Competitive Creative Industry

Gilbert Cockton

Former professor of Design Theory at Northumbria University

Being a Human-Focused Team Player in a Competitive Creative Industry

Timo Kiuru

Timo Kiuru

Creative director, speaker and writer

I love you too

Daniel Kotsjuba

Designer of Public Services at Estonian Public Sector Innovation Team

Imagining the world after Accessibility

Anastasia Schebrova

Chief Experience Officer at UXPressia

Faces of customer journey mappers: creating personas for CJM software

Mira Alhuonsuo

Mira Alhonsuo

Researcher and service designer

Co-designing healthcare: design sprints as an agile way of developing services

Stein Erik Skotkjerra

Stein Erik Skotkjerra

Head of Accessibility Relations at Siteimprove

Why designing for the blind is pointless

Yuri Vedenin

Founder at UXPressia

Faces of customer journey mappers: creating personas for CJM software

Workshops

UX Psychology / SOLD OUT19.Nov 14:00-18:00 - 20.Nov 10:00-18:00

Psychology has become very popular in the UX-field, but most practitioners and colleagues expect rather manipulation practices (psychology hacks) than actual scientific understanding of the inner processes of human beings. More and more UX-people however, became aware of UX Psychology in recent years and have repeatedly asked, how they can obtain the basics of Psychology. Going through the scientific literature is very time-consuming, but online courses that are offered usually just scratch the surface and deviate strongly from UX interests. Therefore, I decided to put together a workshop, in which I convey all psychological and psychotherapeutic principles relevant for and tailored to UX work.

User Engagement21.Nov 10:00-17:00

This full day course will take anyone from novice to possessing the skills to engage users in today’s highly competitive marketplace. Participants will first probe the psychology underlying how humans engage with other and with things, and then apply that both to real world and digital scenarios to apply their new knowledge, and turn it into a reusable skill. They’ll learn what the three process of engagement are, and how to distinguish low engagement tactics from higher engagement strategies.

Three maps to navigate customers needs21.Nov 09:30-18:00

User journeys boot camp by UXPressia consisting two workshops - Empathy and Impact Mapping and Job Map in practice.

FREE Workshop: Accessibility in practice / SOLD OUT21.Nov 14:00-16:00

Accessibility is not just about correct contrast levels and it’s definitely not just a checklist for the technical implementation - a lot has to be done and the whole team has to be involved already in the early stages of product development to provide an inclusive digital experience for all.

In this workshop you'll learn:
- How to get started with building accessible digital products
- How to coordinate teamwork and different roles for the best outcome
- Practical design tools and methods for accessibility - from design systems to browser extensions.

Go beyond the bounce rate – design for business impact23.Nov 10:00-14:00

Through a series of exercises and examples that you can bring from your own experience or products, we will deep dive into what meaningful tracking means and how to interpret the data of your website. We will explore ways of tracking and validating important things of the user experience besides the Google Analytics basic metrics.

UX Writing – Closing the Gap between Writers and Designers23.Nov 10:00-17:00

Workshop Goals
- To produce examples of UX writing that participants could include in offers to potential clients or implement within their own product teams
- For writers to get an understanding of how designers work and for designers to see how writers work
- For everyone to experience how content and design collaboration works in practice

Schedules

22 of November - CONFERENCEKultuurikatel (Tallinn Creative Hub)

08:15Registration & Breakfast
09:15Opening
09:30Scott GouldHow to Engage Anyone
10:00Tariq ZamanSigns, material and technology: A design journey in the forests of Malaysian Borneo 
10:30Yuri VedeninFaces of customer journey mappers: creating personas for CJM software
11:00Coffee
11:45Tomasz PietaResearch like you once used to
12:15Ellen PearlmanCreative Collaborations Between Art and Tech: ThoughtWorks Arts
12:45Stein Erik SkotkjerraWhy designing for the blind is pointless
13:15Lunch
14:15Martina MitzDiagnosis: UX Charlatans
14:45Yuval KeshtcherLet's talk about UX Writing
15:15Daniel KotsjubaImagining the world after Accessibility
15:45Coffee
16:30Mira AlhonsuoCo-designing healthcare: design sprints as an agile way of developing services
17:00Gilbert CocktonBeing a Human-Focused Team Player in a Competitive Creative Industry
17:30Timo KiuruI love you too
18:00Closing
19:00Afterparty @ Sveta baar

19.-20. November 2019

14:00 - 18:00 / 10:00 - 18:00 Martina Mitz: UX Psychology / SOLD OUTTallinn University, A-303

21. November 2019

10:00 - 17:00Scott Gould: User EngagementThe Void Telliskivi
09:30 - 18:00Yuri Vedenin: Three maps to navigate customers needsEstonian Academy of Arts, D306
14:00-16:00Annika Ganson: FREE Workshop: Accessibility in practice / SOLD OUTTallinn University, M-ELU

23. November 2019

10.00 - 14:00Tomasz Pieta: Go beyond the bounce rate - design for business impactVivistop Telliskivi
10:00 - 17:00Yuval Keshtcher: UX Writing - Closing the Gap between Writers and DesignersThe Void Telliskivi

Conference venue

Tallinn Creative HUB (Kultuurikatel)

Põhja puiestee 27a
10415 Tallinn

Põhja puiestee 27a
10415 Tallinn

Sponsors

Contact

wud@twn.ee Tallinn University, Narva maantee 25, 10120 Tallinn Terms and conditions Privacy policy Copyright © 2018 Trinidad Wiseman OÜ. All rights reserved.

Scott Gould

Engagement expert and author of "The Shape of Engagement"

What makes people engage with ideas, brands, organisations, and each other?
Scott is the go-to expert on engagement.
Formerly a church pastor, Scott learned first hand about human behaviour, the power of engagement, and the perilous misuse of that power. As a consultant, he now advises some of the world’s biggest brands and oldest organisations on getting people highly engaged around their cause.
As a passionate keynote speaker, Scott offers a message of real engagement in a world, where so much is only skin-deep. His book "The Shape of Engagement" details his framework that unlocks how engagement works.

Talk: How to Engage Anyone

Distilling 20 years of experience, and nine years of research, into one blistering performance, this talk reveals the three critical processes that make engagement work for any person, brand or organisation!

Takeaways

  • A model for strategy and practical tactics
  • A toolkit full of practical techniques and tools
  • Understanding the neuroscience and psychology of engagement

Workshop: User Engagement

  • 21.Nov 10:00-17:00
  • 280
  • The Void Telliskivi
Save your seat

This full day course will take anyone from novice to possessing the skills to engage users in today’s highly competitive marketplace.

Participants will first probe the psychology underlying how humans engage with other and with things, and then apply that both to real world and digital scenarios to apply their new knowledge, and turn it into a reusable skill. They’ll learn what the three process of engagement are, and how to distinguish low engagement tactics from higher engagement strategies.

Take aways:

  • The 5 principles that drive engagement within a design context.
  • How to build the ultimate competitive advantage: psychological engagement beyond the product.
  • What to measure, and why!
  • Exercises that will help you develop an empathy mindset in order to understand the world of the user.

Workshop takes place in The Void Telliskivi
Address is Telliskivi 60a  (Telliskivi Creative City / Telliskivi Loomelinnak) at The Void Telliskivi – it is located between Velvet office and Lamuu icecream shop.

Tariq Zaman

Associate professor at UCTS Malaysia

Tariq Zaman is an Associate Professor in the School of Computing and Creative Multimedia at the University College of Technology Sarawak (UCTS) Malaysia. His academic and community outreach activities concentrate on IT and service co-design with indigenous and marginalized communities. For the last ten years, he is engaged in learning relationships with the indigenous communities in the forests of Borneo and bringing the wonders of nature back to the classroom.

    Talk: Signs, material and technology: A design journey in the forests of Malaysian Borneo 

    In this presentation, Tariq Zaman will share his experiences and insights of co-designing mobile technologies with indigenous communities for digitization and preservation of indigenous knowledge in Malaysian Borneo. He will reflect upon and report the outcomes of the design journey which was initiated in 2009. Dr. Zaman recognizes the fact that the representation of indigenous knowledge is transformed within the digitisation process under the limitations and capabilities of the technology, however, he also believes that a continuation of local appropriation and co-design of tools will lead to an integrated, intuitive and non-intrusive design process within the local communities.

    Yuval Keshtcher

    Founder of UX Writing Hub

    - Host of the Writers in Tech podcast and founder of UX Writing Hub, one of the biggest UX writing communities in the world.
    - Product designer and entrepreneur from Israel.

    Yuval spends most of his time working to re-design the way writers and designers collaborate in product teams around the world.

    Listen to the "Writers in Tech" podcast
    Join UX Writing Hub's weekly newsletter

    Talk: Let's talk about UX Writing

    Connecting the dots between product design and content, Yuval will share his journey from being a product designer to leading a UX writing community.

    Workshop: UX Writing – Closing the Gap between Writers and Designers

    • 23.Nov 10:00-17:00
    • €280 (no tax will be added)
    • The Void Telliskivi
    Save your seat

    Workshop Goals
    – To produce examples of UX writing that participants could include in offers to potential clients or implement within their own product teams
    – For writers to get an understanding of how designers work and for designers to see how writers work
    – For everyone to experience how content and design collaboration works in practice

    UX Writing research
    Exploring research techniques that apply to both UX design and UX writing. Target-audience conversations and competitor copy will help to shape your brand voice and guide future decisions relating both to your copy and product development.

    Intro to content style guides
    If our brand was a person, who would they be? Defining the characteristics of our brand personality and setting up guidelines for our team to follow.

    Collaboration processes between writers and designers
    We’ll pick a point from the user’s story, define the screens, and map out the copy of each content element using Google Sheets and Figma.

    Workshop takes place in The Void Telliskivi
    Address is Telliskivi 60a  (Telliskivi Creative City / Telliskivi Loomelinnak) at The Void Telliskivi – it is located between Velvet office and Lamuu icecream shop.

    Tomasz Pieta

    Lead UX designer at BOOKING.COM

    Tomasz Pieta has 10+ years hands-on experience with web development for cloud applications and e-commerce. For the past 4 years he's been a senior UX designer at BOOKING.COM. He has participated in global user research studies measuring how culture impacts UX. He is using User Experience methodologies from Storyboards, Customer Journeys, Visitors Flow, Use Cases, Sketching and Wireframes to create and A/B different user interfaces. Informed by data, he drives initiatives for Payments by Booking to offer a seamless checkout experience for a global marketplace.

    Talk: Research like you once used to

    A 5 year old asks an average of 244 questions per day. That’s one question every 5 minutes. How much time did you spend asking questions for your product or service?
    You don’t need a team of researchers with a 5 figure budget to run a research. There are way simpler forms of validating your idea before investing development resources into your project.
    During the presentation we will discuss different research methods and real life examples that you can start applying today!

    Workshop: Go beyond the bounce rate – design for business impact

    • 23.Nov 10:00-14:00
    • €180 (no tax will be added)
    • Vivistop Telliskivi
    Save your seat

    I will bring 5 cases studies of online business models and present how those companies make money. By the end of the workshop the audience will be able to create custom tracking on aspects of the business that matters the most. They will be able to present and discuss their findings with C level people in the business. Most of all they will learn how to prioritise business when needed opposed to thinking only the user.

    We will deep dive into: 

    • How to properly track your business
    • How to identify opportunities in data
    • Prepare to talk the business language with the relevant stake holders.

    Workshops takes place in VIVISTOP Telliskivi
    Address is Telliskivi 60a/5 in Telliskivi Creative City (Telliskivi Loomelinnak) next to Lamuu Iceacream shop

    Ellen Pearlman

    Ellen Pearlman

    New media artist, critic, curator and writer

    Dr Ellen Pearlman is a new media artist, critic, curator and writer.

    - She created Noor: the world’s first immersive interactive Brain Opera in a 360- degree theatre.
    - Ellen has a PhD from the School of Creative Media, Hong Kong City University, where her thesis was awarded Highest Honors Internationally by Leonardo LABS Abstracts.
    - She is on the faculty of Parsons/New School University, and a Senior Researcher, Assistant Professor at RISEBA University in Riga, Latvia.
    - A Fulbright World Learning Specialist in Art, New Media and Technology she is also an EU Vertigo STARTS Horizon 2020 Laureate, a Zero1 American Arts Incubator Fellow in Kyiv, - Ukraine, and a contributing editor to Performance Arts Journal (PAJ) MIT Press.
    - She is also President of Art-A-Hack™ and Director and Curator of the New York Volumetric Society.
    - She co-founded the first Summer Institute in Telematic Art with Hong Kong Polytechnic University and Videotage to create an internationally linked interactive telematic performance while FUSE Digital Artist in Residence at Videotage HK.

    Talk: Creative Collaborations Between Art and Tech: ThoughtWorks Arts

    How can you grow a tech/arts community and find sponsorship at no, or low cost? What do creative collaborations between artists, technologists, scientists, businesspeople and NGOs really mean? This presentation illustrates the history of ThoughtWorks Arts over the past six years as a way to incubate community, innovation and art.

    Martina Mitz

    UX Psychologist

    Martina started as a self-taught Web Designer in 1999. From the very beginning her approach was user-centered despite not being familiar with the now-common phrase of ‘User Experience’.

    In 2007 she finalized her (Diploma-) study in Psychology and started working in the field of clinical Psychology. It was at this point that Martina’s academic background and her passion joined and she started a career as UX Designer, being called “Conceptioner” at first. Since then Martina has not only contributed to the digital and service ecosystems of many recognizable companies (e.g. eBay, PayPal, Emirates Airlines, Volkswagen, Telekom and many more), but she also helped selected Start-ups in Europe, by forming and driving their Research, as well as contributing to their product or service strategy and definition.

    Talk: Diagnosis: UX Charlatans

    How to Spot Them Quickly and Stop Wasting Time, Money and Nerves

    Workshop: UX Psychology / SOLD OUT

    • 19.Nov 14:00-18:00 - 20.Nov 10:00-18:00
    • €340 (no tax will be added)
    • Tallinn University, A-303
    SOLD OUT

    Psychology has become very popular in the UX-field, but most practitioners and colleagues expect rather manipulation practices (psychology hacks) than actual scientific understanding of the inner processes of human beings. More and more UX-people however, became aware of UX Psychology in recent years and have repeatedly asked, how they can obtain the basics of Psychology. Going through the scientific literature is very time-consuming, but online courses that are offered usually just scratch the surface and deviate strongly from UX interests. Therefore, I decided to put together a workshop, in which I convey all psychological and psychotherapeutic principles relevant for and tailored to UX work.

    Understand how they tick and what really motivates them. Identify their deeper needs and problems without talking to them. Whether you are an aspiring UX designer, psychologist or part of a product team, this workshop is for you.

    Day 1 ‘UX Psychology Theory’ 14:00-18:00

    Psychology has become very popular in the UX-field, but most practitioners and colleagues expect rather manipulation practices (psychology hacks) than actual scientific understanding of the inner processes of human beings. More and more UX-people however, became aware of UX Psychology in recent years and have repeatedly asked, how they can obtain the basics of Psychology. Going through the scientific literature is very time-consuming, but online courses that are offered usually just scratch the surface and deviate strongly from UX interests. Therefore, I decided to put together a workshop, in which I convey all psychological and psychotherapeutic principles relevant for and tailored to UX work.

    In this 4h workshop the participant will learn how a (Neuro-/Bio-) Psychologist conceives humans; how a Psycho Therapist builds relationship with their clients, so that together they can start solving (psychological) problems; how a psychological Researcher conducts different kinds of tests and experiments to understand human psyche and needs; and last but not least – how all these principles map to the UX-process.

    The workshop does not requite any preliminary knowledge about Psychology as it builds a common knowledge-fundament from the very beginning.

    Day 2 ‘UX Psychology Applied’ 10:00-18:00

    It’s hard to uncover what motivates people by just talking to them or when you don’t have anything to show them – relying on people’s imagination can turn out quite risky. People will not only tell you what you want to hear but they are also highly unaware of what profoundly motivates their behavior, so they are not very good at reporting or forecasting it. In the deeper levels of human motivation, however, lies the true potential for meaningful products or services and we are going to tap into these as UX psychologists do.

    In this workshop, you will learn how to get access to the deeper levels of human motivation by observing people in their natural environment and behavior. First, you will learn how to collect observations in an objectified and valuable way.  

    Then, in small groups, you will exercise a short approach to create an informed hypothesis based on the observed behaviors. Finally, you will bring your hypothesis to life in a product or service concept, which leaves you with something you can then put in front of users.

    The workshop does not require any preliminary UX-knowledge and is, therefore, suitable for everyone involved in the early stages of Product/Feature Development, as well as anyone interested in human behaviour.

    Being a Human-Focused Team Player in a Competitive Creative Industry

    Gilbert Cockton

    Former professor of Design Theory at Northumbria University

    Dr Gilbert Cockton is a part-time research fellow in the School of Computing at the University of Sunderland.

    - He has worked in Interaction Design for almost 40 years, starting with design and implementation of e-learning programs as a high school teacher, followed by freelance games programming.
    - These interests led him to pursue a PhD on User Interface Architectures and Specification.
    - Much of his time was spent working for and within businesses in the Scottish HCI Centre, for Bell Northern (now Nortel) research, MARI Computer Systems, Microsoft Research, several consultancy assignments and directing major regional digital sector support projects (Digital Media Network, CODEWORKS NITRO, HEFCE Digital CoKE). In the latter roles, he contributed to the establishment of the north east of England as a major centre of creative digital technology.

    Read more

      Talk: Being a Human-Focused Team Player in a Competitive Creative Industry

      Many countries classify software as a creative industry.  For the last few years, major usability consultancies (e.g., uie.com, nngroup.com) have been expanding their offer to include creative and strategic design considerations.
      Human focuses, such as contextual research and user experience evaluation, must now integrate effectively with creative, strategic and technical practices. There can no longer be a single centre to software design.  No single development philosophy is adequate in isolation, whether this is agile, lean, design thinking, concurrent engineering, user experience, human-centred or value-sensitive design. Every project is unique and every software development team will draw on their own tried and tested resources, as well as continuously develop news ones for competitive advantage.
      In this talk, Gilbert will present a framework for managing creative software work that is critically informed by strategic, human and technical considerations.
      Timo Kiuru

      Timo Kiuru

      Creative director, speaker and writer

      Timo Kiuru is a marketing executive specializing in experiential design and leading creativity with almost 15 years' experience transforming global brands. Timo helps businesses become and remain relevant though state-of- the art concepts, boundary-pushing design and authentic brand experiences.

      Inspiring businesses to embrace the unknown and do something different.

      The mentality of an artist is to never hold back. To create art that reveals something hidden in both the maker and the observer. By bringing this passion of an artist into design and marketing, Timo helps businesses push aside mediocrity and become truly innovative.

      Timo has worked with global brands such as Samsung, SK-II, McLaren, Microsoft, Mini, The Huff Post, TheCoolHunter, Highsnobiety, Helsinki Fashion Week, Nokia, Kit and Ace and Sporty & Rich. As a result, Kiuru was awarded with a global 40 under 40 -industry award in 2016.

      As a public speaker Timo Kiuru is invited to address business, corporate, government and nonprofit organizations throughout the world. Timo’s presentations are fast-paced, engaging, visually striking and thought-provoking. Timo has spoken to professional audiences in cities as diverse as Helsinki, Miami, Las Vegas, Vilnius, Riga, St. Petersburg, Kazan, Moscow, Madrid, Rotterdam, Kiev, Toronto, Stockholm and Porto.

      Timo’s brand new book, THE LONELY CREATIVE – True Stories That Will Help You and Your Business Grow, is now available worldwide!

      Head to TIMOKIURU.COM to find out more.

      Talk: I love you too

      Global creative director Timo Kiuru will explain why experiences matter now more than ever. What makes an experience extraordinary? What’s the best way to design physicality in a world of increasing digitality? How to create a lasting competitive advantage by becoming experiential? This presentation is a summary of learnings from a true practitioner of creative leadership.

      Daniel Kotsjuba

      Designer of Public Services at Estonian Public Sector Innovation Team

      Daniel is a dedicated Inclusive Design practitioner and promoter. He has been a guest lecturer in Estonian Academy of Arts Design Faculty and organising student competition UNILAB - Estonian Universal Design Incubator. He is currently working in Estonian Public Sector Innovation Team, to help design user friendly and human-centered public services.

      Talk: Imagining the world after Accessibility

      Let’s imagine for a second that we’ve reached an era where we’ve managed to implement all the digital and physical accessibility requirements everywhere in the world. Where do we go from there? When it’s no longer necessary to meet basic human rights, we can start focusing on what moves and touches our hearts, what truly makes us excited. 

      In my talk I’m bringing forth examples of different contemporary works that are already thinking past guidelines and requirements. Even more, accessibility cannot be met with only focusing on codes and measurements. The only way to meet the “New World Criteria” is to look past requirements and learn from and with the real people. This creates an opportunity to get inspiration from the connection with a fellow human being and develop new and clever solutions to everyday phenomenon that we all can benefit from.

      Anastasia Schebrova

      Chief Experience Officer at UXPressia

      Anastasia is passionate about UX and music. She is responsible for end-to-end experience of UXPressia users. In the past she used to be a UX trainer. In the free time she plays and signs in her own music band.

      Talk: Faces of customer journey mappers: creating personas for CJM software

      As a team developing customer journey mapping software, we have a unique chance to engage with hundreds of journey mappers from all over the world on a daily basis. We’ve heard hundreds of stories and, we’ve seen thousands of customer journey maps. All of that gave us all resources to develop and validate Personas, describing different “mapper” types. We’ll tell how we created Personas step by step, what we based on, how we incorporated part of Personas validation into product onboarding, what insights we discovered and how this knowledge changed our product (and affected our team).

      This talk will be interesting to everyone who always wanted to start using Personas but didn’t know how to do it or whether it was worth it. On top of that if you are building customer journey maps, chances are you’ll recognize yourself in our Personas and learn what differs you from other mappers.

      Annika Ganson

      Annika Ganson

      Digital product designer at Siteimprove

      Annika Ganson is a passionate digital product designer, currently working at Siteimprove in Copenhagen. Having previously been designing inspiring user interfaces within the travel industry, for companies like Momondo and Like a Local, her focus is now on finding ways to make design processes more scalable, effective and integrated with the best practices for accessibility.

      At Siteimprove, she’s been involved in projects that have ranged from user-centered concept development to designing data heavy interface solutions and usability testing. At the moment, she’s a part of the new design system team, preparing and providing shared design resources for all development teams.

        Workshop: FREE Workshop: Accessibility in practice / SOLD OUT

        • 21.Nov 14:00-16:00
        • Free
        • Tallinn University, M-ELU

        This workshop is sold out!

        Accessibility is not just about correct contrast levels and it’s definitely not just a checklist for the technical implementation – a lot has to be done and the whole team has to be involved already in the early stages of product development to provide an inclusive digital experience for all.

        In this workshop you’ll learn:
        – How to get started with building accessible digital products
        – How to coordinate teamwork and different roles for the best outcome
        – Practical design tools and methods for accessibility – from design systems to browser extensions.

         

         

        Mira Alhuonsuo

        Mira Alhonsuo

        Researcher and service designer

        Mira Alhonsuo (Master of Arts) is a researcher and service designer. She has worked for multiple service design projects. She has examined research cases in healthcare services, digital services, and tourism as well as with different companies and organizations. Currently, she is a PhD candidate in the Culture-Based Service Design Doctoral Programme at the University of Lapland, focusing on health-related co-design processes, and how to bring stakeholders voices out better. Her research interests include empathy, narratives, and design methods which help to concretize abstract services, process visualization and public service development, especially in the healthcare sector.

          Talk: Co-designing healthcare: design sprints as an agile way of developing services

          This talk will focus on three health-related co-design sprints, which were held in Sweden, Estonia and Finland during spring 2019. It opens up design sprint processes in healthcare context, their key findings and lessons learnt. The presentation aims to inspire you to implement agile design sprint processes and methods into your own practice.

          Nikita Efimov

          Product Manager at UXPressia

          Nikita Efimov is a Product Manager at UXPressia, a UX/Product coach at the training center ITMINE, and an inspiring leader of the UXSPb – a community of UX designers, user researchers, and information architects in Saint-Petersburg. Nikita has over 13 years of experience in the Software Development area, including 7 years in the field of UX (UX Designer / User Researcher / Head of UX). He has a strong experience in UX, user research and product management. He is an experienced speaker and organizer of several conferences in Russia, including World Usability Day, World Information Architecture Day, ProfsoUX, and SECR.

            Workshop: Three maps to navigate customers needs

            • 21.Nov 09:30-18:00
            • €280 (no tax will be added)
            • Estonian Academy of Arts, D306
            Save your seat

            Empathy and Impact Mapping – 3h

            Is it hard for you to build empathy to your users? Is it hard for you to be on the same page with the rest of the team on who we are building our product for? Even if you’ve done that, is it still hard for you to come up with a good solution to reach your project’s goal? Or is it hard to come up to mutually agreed project scope in your team? The workshop will highlight 2 useful tools, Empathy Mapping and Impact Mapping, to help you to fix that.

            First part will cover Empathy Mapping tool: a useful method to get the information from the heads of participants and to put everybody on the same in regards to their customer, users or whoever they are trying to build empathy for. Participants will get familiar with the tool and will see the results of mutual collaborative usage of the tool.

            Second part will cover Impact Mapping tool: a strategic planning technique that helps to reduce waste by preventing scope creep and over-engineered solutions. Participants will get familiar with the tool and will see how it combines with Empathy Mapping and mutually benefits from it.

            Workshops takes place in Estonian Academy of Arts, room D306
            Address Põhja puiestee 7, Tallinn

            Job Map in practice – 4 hrs

            UX specialists’ job is to think about people needs and build product/service that satisfies those needs.
            Jobs-to-be-Done theory helps us to look at people’s needs from a different perspective. This theory states that people hire products to get their job done. And our main goal is to find these jobs, understand underlying unmet needs, struggles, and desired outcomes.

            There is a great technique within JTBD – Job Map – which helps us to put in order all steps people take to get their jobs done. This map can help us to get a bird view and create seamless and meaningful UX.

            What topics will be covered:

            • What is Jobs-to-be-Done theory and how we can apply it for UX design
            • What is a “Job” and how we can define it
            • How we can map our customers’ job
            • What strategies exist for working with map

            What we will practice:

            • Synthesizing a job from research results
            • Building a Job Map
            • Generating product ideas based on different strategies

             

            Nikita Efimov

            Product Manager at UXPressia, a UX/Product coach at the training center ITMINE, and an inspiring leader of the UXSPb

            Nikita has over 13 years of experience in the Software Development area, including 7 years in the field of UX (UX Designer / User Researcher / Head of UX). He has a strong experience in UX, user research and product management. He is an experienced speaker and organizer of several conferences in Russia, including World Usability Day, World Information Architecture Day, ProfsoUX, and SECR.
            Stein Erik Skotkjerra

            Stein Erik Skotkjerra

            Head of Accessibility Relations at Siteimprove

            Passionate advocate of inclusive ICT design and known for always taking a people-centric approach in his work, Stein Erik Skotkjerra has been providing companies and organizations, public and private, with the mindset, strategies and tools needed to succeed in making digital experiences more inclusive for more than 10 years.
            Despite a deep passion for technology, Stein’s career spanned over 20 years, encompasses a truly wide range of specialities including developing assistive technologies for people with visual impairments, founding his own accessibility consulting company, and working as a strategic management consultant to boards and C-Level management considering the inclusive design of ICT.
            Currently, Stein works as Siteimprove's Head of Accessibility Relations, where he serves as the company’s overall global strategic advisor in all areas related to web accessibility, changing political climates and inclusive strategy. Alongside his full-time role, Stein is an active participant within various accessibility standards committees throughout the Nordic region, and enjoys public speaking, has been an internationally recognized speaker and guest lecturer within the field for many years.

            Talk: Why designing for the blind is pointless

            Anyone running a business online knows how annoying it is to get usability requests beyond your expectations. In this talk we will show you how to effectively get rid of customers with disabilities, elderly customers or customers with demands outside the ordinary. We will do this by showing you specific examples you can take home and start implementing on your website to ensure the opposite and make sure you never get difficult usability questions from your users again.

            Yuri Vedenin

            Founder at UXPressia

            Founder at UXPressia, an online platform for managing Customer and User Experience with the help of Customer Journey Maps, Personas   Impact Maps. He is also the founder and managing partner at UX services and consulting company UXpresso, founder and coach at educational center ITMINE. Yuri is giving back to community via organizing and participating in a lot of events for UX/CX specialists, business analysts and product managers. Yuri also conducts workshops and speaks at different conferences related to UX, CX and Product Development all over the world: EuroIA (Dublin), UXDC (Washington DC), UX Salon (Tel Aviv), UX Riga (Riga), World Information Day (Berlin), Product Development Days (Krakow), UXistanbul (Istanbul), ProfsoUX (Saint-Petersburg), etc.

            Talk: Faces of customer journey mappers: creating personas for CJM software

            As a team developing customer journey mapping software, we have a unique chance to engage with hundreds of journey mappers from all over the world on a daily basis. We’ve heard hundreds of stories and, we’ve seen thousands of customer journey maps. All of that gave us all resources to develop and validate Personas, describing different “mapper” types. We’ll tell how we created Personas step by step, what we based on, how we incorporated part of Personas validation into product onboarding, what insights we discovered and how this knowledge changed our product (and affected our team).

            This talk will be interesting to everyone who always wanted to start using Personas but didn’t know how to do it or whether it was worth it. On top of that if you are building customer journey maps, chances are you’ll recognize yourself in our Personas and learn what differs you from other mappers.

            Workshop: Three maps to navigate customers needs

            • 21.Nov 09:30-18:00
            • €280 (no tax will be added)
            • Estonian Academy of Arts, D306
            Save your seat

            Empathy and Impact Mapping – 3h

            Is it hard for you to build empathy to your users? Is it hard for you to be on the same page with the rest of the team on who we are building our product for? Even if you’ve done that, is it still hard for you to come up with a good solution to reach your project’s goal? Or is it hard to come up to mutually agreed project scope in your team? The workshop will highlight 2 useful tools, Empathy Mapping and Impact Mapping, to help you to fix that.

            First part will cover Empathy Mapping tool: a useful method to get the information from the heads of participants and to put everybody on the same in regards to their customer, users or whoever they are trying to build empathy for. Participants will get familiar with the tool and will see the results of mutual collaborative usage of the tool.

            Second part will cover Impact Mapping tool: a strategic planning technique that helps to reduce waste by preventing scope creep and over-engineered solutions. Participants will get familiar with the tool and will see how it combines with Empathy Mapping and mutually benefits from it.

            Workshops takes place in Estonian Academy of Arts, room D306
            Address Põhja puiestee 7, Tallinn

            Job Map in practice – 4 hrs

            UX specialists’ job is to think about people needs and build product/service that satisfies those needs.
            Jobs-to-be-Done theory helps us to look at people’s needs from a different perspective. This theory states that people hire products to get their job done. And our main goal is to find these jobs, understand underlying unmet needs, struggles, and desired outcomes.

            There is a great technique within JTBD – Job Map – which helps us to put in order all steps people take to get their jobs done. This map can help us to get a bird view and create seamless and meaningful UX.

            What topics will be covered:

            • What is Jobs-to-be-Done theory and how we can apply it for UX design
            • What is a “Job” and how we can define it
            • How we can map our customers’ job
            • What strategies exist for working with map

            What we will practice:

            • Synthesizing a job from research results
            • Building a Job Map
            • Generating product ideas based on different strategies

             

            Nikita Efimov

            Product Manager at UXPressia, a UX/Product coach at the training center ITMINE, and an inspiring leader of the UXSPb

            Nikita has over 13 years of experience in the Software Development area, including 7 years in the field of UX (UX Designer / User Researcher / Head of UX). He has a strong experience in UX, user research and product management. He is an experienced speaker and organizer of several conferences in Russia, including World Usability Day, World Information Architecture Day, ProfsoUX, and SECR.

            Terms and conditions

            World Usability Day Tallinn (hereinafter WUD) is organized by Eesti Inimese-Arvuti Interaktsiooni Selts (ESTCHI).

            This document sets out the terms and conditions between ESTCHI and WUD conference and workshops ticket holders.

            By purchasing a ticket for WUD conference and/or workshops you are agreeing to comply with and be bound by these terms and conditions.

            ESTCHI reserves the right to change these terms and conditions at any time. Any amended terms and conditions will be posted to this website. This version of terms and conditions for ESTCHI is applicable from August 1, 2019.

            HOW TO BUY

            PRICES

            All prices indicated on the wud.ee website are in euros. You will see the total amount before making payment.

            Student tickets are only valid for full-time students in combination with a valid student ID. This must be presented at the badge pick-up and shown on request to gain admission to the event venue. If no such verification is provided, the purchased ticket is invalid, and the person will not be granted access to the event.

            REFUND AND CANCELLATION POLICY

            According to the Obligations Law § 53 lg 4 p 7.2m all tickets are non-refundable.

            However, it is possible to allocate the ticket to a third party if the ticket has been fully paid. Ticket holder name, company or any other information can be changed by each ticket holder by sending a request to wud@twn.ee.  Each new ticket holder will then receive the confirmation e-mail.

            Please note that changes to ticket holder details can be made only until 5 days prior to the event.

            The tickets purchased are for your own personal use or that of your business and may not be re-sold or transferred for commercial gain under any circumstances. In case of resale or attempted resale of any tickets (or any other breach of this term), ESTCHI reserves the right to cancel the relevant tickets with immediate effect.

            TERMS OF PAYMENT

            WUD online store accepts only euros and uses the Maksekeskus AS payment system.

            The following methods of payment are available in the online store:

            Online bank links of SEB, Swedbank, Luminor (ex-Nordea), LHV

            MasterCard and VISA credit cards

            It is also possible to pay by invoice.

            ENTERING THE EVENT

            After purchasing a ticket for WUD conference or workshops you will receive an automatically generated registration confirmation and the tickets which are sent to your email. This confirmation including a unique bar code should be kept for acclaiming your WUD badge that will grant access to the conference and/or workshops.

            Pick-up for badges is at the beginning of the conference/workshops at the location. When picking up the badge the customer must present the e-mail ticket (can be printed or showed on the phone) with the unique bar code. Student ticket holders should also present a student card.

            EVENT CANCELLATION, POSTPONEMENT & SUBSTITUTION POLICY

            While speakers and topics are confirmed at least 1 month before the conference, circumstances beyond the control of the organizers may necessitate substitutions, alterations or cancellations of the speakers and/or topics. As such, ESTCHI reserves the right to alter or modify the advertised speakers and/or topics if necessary without any liability to you whatsoever. Any substitutions or alterations will be updated on our web page as soon as possible.

            If the event is being cancelled due to unforeseen circumstances (force majeure), ticket buyers will be refunded the total price of the purchased ticket(s). ESTCHI does not hold itself liable for any other expenses incurred.

            In case of rescheduling WUD conference, tickets may be returned by a deadline to be determined by ESTCHI.

            LIABILITY

            ESTCHI will not be liable for any loss injury or damage to any person or property howsoever caused. ESTCHI will not be responsible for any tickets that are lost or stolen. Each participant must make provision for his or her own insurance.

            ESTCHI reserves the right to refuse admission to any event or conference for any behaviour, which it deems unacceptable, or for breach of the terms and conditions.

            Privacy policy

            Company responsible for processing personal data is Eesti Inimese-Arvuti Interaktsiooni Selts (ESTCHI) (registry code 80567382), located at Narva mnt 25, 10120, Tallinn, Estonia. Contact number is +372 63 11 111 and e-mail wud@twn.ee.

            ESTCHI is transferring necessary personal data to make payments to responsible processor of Fienta Ticketing OÜ.

            COMPOSITION OF PERSONAL DATA

            ESTCHI shall collect the following types of personal data:

            PURPOSE AND GROUNDS FOR PROCESSING PERSONAL DATA

            DISCLOSURE OF AND /OR TRANSFER OF PERSONAL DATA TO THIRD PERSONS

            ESTCHI cooperates with persons to whom the company may transfer data relating to data subjects, including personal data, in the framework and for the purpose of cooperation.

            These third persons may be, for example IT partners, bookkeeper, service providers for debt collection, payment failure registries, institutions and organizations, provided that:

            SECURITY MEASURES FOR PROCESSING PERSONAL DATA

            ESTCHI shall store personal data only for the strict minimum necessary time. Personal data, the expiry date of which has passed, will be destroyed, using best practices and in accordance with the procedures established by ESTCHI.

            Access to personal data is only for people involved in organizing the event (both IT and coordinators), to pass on relevant information regarding the event to the subjects, print badges and organize subjects to workshops.

            RIGHTS OF THE DATA SUBJECT

            Rights related to the consent:

            As regards the processing of personal data, the data subject also has the following rights:

            STORING THE DATA

            Within a year after the event, all personal data will be deleted, except in a situation when it is needed for bookkeeping or resolving a dispute.

            Data that is needed for bookkeeping is saved for 7 years.

            General,unpersonalised, data about who attended the event (job positions, companies) is kept as statistical information regarding this years event, to make decisions regarding future events.

            OTHER

            ESTCHI has the right to unilaterally change this privacy policy. ESTCHI will inform the data subjects on the changes on the website www.wud.ee. We assume that if you start using events website www.wud.ee, you have agreed to the privacy policy and agreed to its terms and conditions.

            RESOLVING A DISPUTE

            In case you have any questions or problems regarding how personal data is being managed, please contact wud@twn.ee.