Home - World Usability Day

23 - 25 November, Tallinn

World Usability Day Estonia is the first conference for User Experience professionals & the largest UX-, web- and interaction design event in the Baltics. The theme for WUD2022 is “Our health”. Without the health of our planet and ourselves, we have no chance of survival. Technology can either hurt it or improve it. Digital solutions can have a massive effect on our mental and physical health and even help combat pollution and deforestation. This year we will continue with the hybrid format which combines a live event (Kultuurikatel, Põhja puiestee 27a, Tallinn) with an online event. Stay tuned for more information!

• November 23-24th – workshop days
• November 25th – conference day & afterparty

Tickets are non-refundable. However, the purchaser can assign them to another person using the link received with the order confirmation email.

When purchasing a workshop, you will receive access to the Online conference as a bonus.

Buy Tickets

Conference: Early Bird ticket

Venue

online

95 €

79,17 € w/o VAT. Gives access to talks live and online throughout November 25, 2022, for one person. Tickets are nonrefundable. However, the purchaser can assign them to another person.

Conference: Regular ticket

Venue

online

120 €

100 € w/o VAT. Gives access to talks live and online throughout November 25, 2022, for one person. Tickets are nonrefundable. However, the purchaser can assign them to another person.

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Conference: Student ticket

Venue

online

40 €

33,33 € w/o VAT. Ticket for full-time students. For 40 first buyers. Gives access to talks live and online throughout November 25, 2022, for one person. Tickets are nonrefundable. However, the purchaser can assign them to another person.

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Conference: Team ONLINE

Online

360 €

300 € w/o VAT. Gives access to talks throughout November 25, 2022, or later for the whole team (unlimited number of participants) to watch the event together from one screen. Tickets are non-refundable. If in case of changes to the restrictions, the team is not allowed to watch the event together on one screen, we will exchange the ticket for 3 Regular tickets.

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Workshop: Fixing Frustrating Design Patterns in 2022 by Vitaly Friedman, 7 h

Venue

online

340 €

283,33 € w/o VAT. 7 h workshop 23.11.2022 at 10:00

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Workshop: Applying Ethics in your Design Process by Katherine Zhou, 3-4 h

Venue

220 €

183,33 € w/o VAT. 3-4 h workshop 24.11.2022 at 13:00

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Workshop: Mobile device usability testing: How eye tracking can help with your mobile device research by Matteo Venerucci (1,75 h)

Venue

5 €

4,17 € w/o VAT. 1,75 h workshop 24.11.2022 at 08:00

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Workshop: Mobile device usability testing: How eye tracking can help with your mobile device research by Matteo Venerucci (1,75 h)

Venue

5 €

4,17 € w/o VAT. 1,75 h workshop 24.11.2022 at 13:00

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Workshop: Using wearable eye tracking for research: Eye tracking the user experience in and outside the lab by Matteo Venerucci (1,75 h)

Venue

5 €

4,17 € w/o VAT. 1,75 h workshop 24.11.2022 at 10:00

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Workshop: Using wearable eye tracking for research: Eye tracking the user experience in and outside the lab by Matteo Venerucci (1,75 h)

5 €

4,17 € w/o VAT. 1,75 h workshop 24.11.2022 at 15:00

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Covid related restrictions

If in case of changes to the restrictions, we are not allowed to hold a live event, we will move the event to a 100% online format. If in case of changes to the restrictions, we are not allowed to hold live workshops, we will move our workshops to a 100% online format. If the speaker is not allowed to travel to Estonia, we will do our best to move the talk and workshop to the online format. If that is not possible we will refund your ticket. Regarding the Online Team ticket, if, in case of changes to the restrictions, the team is not allowed to watch the event together on one screen, we will exchange the ticket for 3 Regular tickets.

Speakers

Vitaly Friedman

Creative Lead & EIC at Smashing Media AG

Designing for the people

Hegle Sarapuu-Johanson

Head of Innovation at Trinidad Wiseman OÜ

How to make design decisions based on brain waves

Matteo Venerucci

Market Research Scientist,
Tobii - Pioneers of eye tracking and attention computing

Bridging the gap with eye tracking

Mike van der Valk, Kadi Laidoja, Brenda Uga

Pipedrive

5 lessons learned about healthy collaboration between product, design, and engineering

J.Margus Klaar

Service designer, strategist at Brand Manual

Mental health, weak signals, learning analytics

Chui Chui Tan

Global Customer Experience and Growth Strategist at Beyo Global

Your international audiences – what makes them tick?

Katherine Zhou

Creator at Design Ethically

Design ethically: from imperative to action

Jaak Sarv

CEO / Co-Founder at Geneto

Taking responsibility for your health

Olivia Holbrook

Senior Service Designer at Snook

Redefining usability in healthcare

Chiara Garattini

Lead user researcher at NHS Digital

Workshops

By Vitaly Friedman

Fixing frustrating design patterns in 2022 (about 7 h)

November 23, 2022 at 10:00

You’ve seen them before. Confusing and frustrating design patterns that seem to be chasing you everywhere you go, from one website to another. Perhaps it’s a birthday selector dropdown that always starts in 2022, or a disabled submit button that never communicates what's actually wrong or tooltips that — once opened — always cover the input field just when you need to correct a mistake. They are everywhere, and they are annoying, often tossing us from one dead-end to another, in something that seems like a well-orchestrated and poorly designed mousetrap.

By Matteo Venerucci

Mobile device usability testing: How eye tracking can help with your mobile device research (1,75 h)

November 24, 2022 at 08:00, 13:00

Eye tracking is an accurate and unbiased way to capture how users visually interact with your product, whether in the real world or the digital world. We will show you how you can literally see through your users' eyes to measure their attention with eye tracking. Curious about how the latest eye tracking technology can help with your mobile device research? Using practical examples for eye tracking the user experience, this hands-on workshop presents a new and improved way of studying the usability of mobile applications. We show how to use eye tracking to make research on mobile devices easier than ever before.

Using wearable eye tracking for research: Eye tracking the user experience in and outside the lab (1,75 h)

November 24, 2022 at 10:00, 15:00

Eye tracking is an accurate and unbiased way to capture how users visually interact with your product, whether in the real world or the digital world. We will show you how you can literally see through your users' eyes to measure their attention with eye tracking. With wearable eye tracking, research can be taken out into the real world. In this hands-on workshop, you will learn how to successfully conduct usability studies in an authentic real-world setting, how eye tracking can be used as a tool to better understand and improve user experiences, which insights to expect and how these insights can influence design decisions.

By Katherine Zhou

Applying ethics in your design process (3-4 h)

November 24, 2022 at 13:00

Ethical design is not a spectator sport - it is an active practice that we need to nurture and cultivate. Join Kat in a hands-on workshop where you collaboratively apply the Design Ethically framework. You’ll be working with others to speculate and brainstorm. Leave this workshop with tools that you can bring to your team. Designers, product manager, engineers, researchers (anyone in a product team) are all welcome to attend.

November 23 - Workshops

10:00

Vitaly Friedman
Creative Lead & EIC at Smashing Media AG

Fixing frustrating design patterns in 2022 (about 7 h)

November 24 - Workshops

8:00

Matteo Venerucci
Market Research Scientist, Tobii - Pioneers of eye tracking and attention computing

Mobile device usability testing: How eye tracking can help with your mobile device research (1,75 h)
10:00

Matteo Venerucci
Market Research Scientist, Tobii - Pioneers of eye tracking and attention computing

Using wearable eye tracking for research: Eye tracking the user experience in and outside the lab (1,75 h)
13:00

Katherine Zhou
Creator at Design Ethically

Applying ethics in your design process (3-4 h)
13:00

Matteo Venerucci
Market Research Scientist, Tobii - Pioneers of eye tracking and attention computing

Mobile device usability testing: How eye tracking can help with your mobile device research (1,75 h)
15:00

Matteo Venerucci
Market Research Scientist, Tobii - Pioneers of eye tracking and attention computing

Using wearable eye tracking for research: Eye tracking the user experience in and outside the lab (1,75 h)

November 25 - Conference

9:00

☕️ Welcome breakfast
9:30

🎤 Opening words by event moderators and Ander Tenno, CEO at Trinidad Wiseman OÜ
9:40

Hegle Sarapuu-Johanson
Head of Innovation at Trinidad Wiseman OÜ

How to make design decisions based on brain waves
10:10

Matteo Venerucci
Market Research Scientist, Tobii - Pioneers of eye tracking and attention computing

Bridging the gap with eye tracking
10:40

☕️ Coffee break 30 min
11:10

Chui Chui Tan
Global Customer Experience and Growth Strategist at Beyo Global

Your international audiences – what makes them tick?
11:55

Katherine Zhou
Creator at Design Ethically

Design ethically: from imperative to action
12:30

🥗 Lunch 60 min
13:30

Jaak Sarv
CEO / Co-Founder at Geneto

Taking responsibility for your health
14:00

Mike van der Valk, Kadi Laidoja, Brenda Uga
Pipedrive

5 lessons learned about healthy collaboration between product, design, and engineering
14:30

☕️ Coffee break 30 min
15:00

J.Margus Klaar
Service designer, strategist at Brand Manual

Mental health, weak signals, learning analytics
15:30

Olivia Holbrook
Senior Service Designer at Snook

Redefining usability in healthcare
16:00

Vitaly Friedman
Creative Lead & EIC at Smashing Media AG

Designing for the people
16:30

Chiara Garattini
Lead user researcher at NHS Digital
16:45

👏 Ending words by our moderators Mari-Ell Mets from Trinidad Wiseman OÜ and Mustafa Can Özdemir from Tallinn University
17:30

🥳 Afterparty with TWN band "The Placeholders" at "Uus Laine" bar