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World Usability Day
Estonia 2020

World Usability Day 2020 Estonia in 23rd till 27th November

World Usability Day Estonia is the first conference for User Experience professionals & the largest UX-, web- and interaction design event in the Baltics. This year is going to be a bit different but as amazing as always!

 

 


We will have a full week of 23.11  – 27.11 dedicated to World Usability Day with talks and workshops. Every day there will be two talks at 12.00 and 12.30 and workshops starting from 14.00. All of this will be ONLINE.

Tickets

Student ticket
17€
Buy Limited number of tickets for full-time students. Gives access to talks throughout the week for one person.
Regular ticket
€ 27
BuyGives access to talks throughout the week for one person.
Team ticket
€ 97
BuyGives access to talks throughout the week for unlimited number of people watching the event from one screen.

Speakers

Jane Ruffino

A content designer, UX writer and strategist

Making the words happen: how to integrate UX writing into your work

Mischa Coster

A consultant and researcher of mediapsychology and persuasion

The psychology of behavior influence

Hegle Sarapuu-Johanson

Chief Experience Officer @ Trinidad Wiseman

Automated Usability Error Recognition Throuh Web Statistics

Andreas Komninos

Researcher in Mobile & Ubiquitous Computing

Making mobile notifications useful, usable and used

Joanna Agata Rutkowska

Design research and service designer

Design in the age of artificial intelligence and big data

Vanessa Mateus

Senior Product Designer @ Pipedrive

Design Sprints Fostering Creative Confidence

Urška Tičar

User Experience Designer @ Paper Studio

Co-production: A mindful, holistic & well-informed design process to shape homeless employment in UK

Karin Schoefegger

Product Manager @ Google Research

Lessons learned building machine learning based products

Hadar Maximov

Lead UX designer @Amdocs’ XDC

Are you talking to me? How to design exceptional conversations with technology

John Waterworth

Head of user research @ Dxw Digital

Holding together your learning, thinking and making

Workshops

Getting the words in there: UX writing workshop26 November at 14:00

In this workshop, you’ll get the foundational knowledge and hands-on skills to understand, define, and actually implement product content. Whether you’re a writer who wants some new frameworks and methods, or you’re a designer, product manager, or developer who keeps getting stuck ‘doing the copy,’ you’ll come away with actionable skills you can use, alone or with your team.

How to fire up creative confidence in Design Sprints24 November at 14:00

In this workshop we will learn and apply some of the concepts and techniques that help to fire it up through Play, putting people at ease to be creative. After this workshop, you will have successfully gone through the concepts that encourage creative confidence and will be able to apply this process and insights in your daily practice.

Using psychology in your work: putting persuasion into practice25 November at 14:00

During this workshop, Mischa Coster will guide you in the process of effectively applying psychological insights into a real-life case. His approach is based upon the evidence-based Intervention Mapping approach. Using this approach, you will systematically go through the entire process of making your design, website, e-mail or other production as persuasive as possible. From determining your behavioral goals to selecting and implementing psychological persuasion techniques; you will go through all the stages.

Schedules

23. November

12:00-12:30John WaterworthHolding together your learning, thinking and making
12:30 - 13:00Karin SchoefeggerLessons learned building machine learning based products

24. November

12.00 - 12:30Vanessa MateusDesign Sprints Fostering Creative Confidence
12:30 - 13:00Joanna Agata RutkowskaDesign in the age of artificial intelligence and big data
14:00-16:00Vanessa Mateus: How to fire up creative confidence in Design SprintsZoom

25. November

12:00-12:30Mischa CosterThe psychology of behavior influence
12:30-13:00Urška TičarCo-production: A mindful, holistic & well-informed design process to shape homeless employment in UK
14:00-16:00Mischa Coster: Using psychology in your work: putting persuasion into practiceZoom

26. November

12:00-12:30Andreas KomninosMaking mobile notifications useful, usable and used
12:30-13:00Jane RuffinoMaking the words happen: how to integrate UX writing into your work
14:00-17:00Jane Ruffino: Getting the words in there: UX writing workshopZoom

27. November

12:00-12:30Hadar MaximovAre you talking to me? How to design exceptional conversations with technology
12:30-13:00Hegle Sarapuu-JohansonAutomated Usability Error Recognition Throuh Web Statistics

Sponsors

Contact

wud@twn.ee Tallinn University, Narva maantee 25, 10120 Tallinn Terms and conditions Privacy policy Copyright © 2020 Trinidad Wiseman OÜ. All rights reserved.
Jane Ruffino

Jane Ruffino

A content designer, UX writer and strategist

Jane Ruffino is a content designer, UX writer, strategist, and researcher based in Stockholm, Sweden. She’s been writing for digital platforms since the 1990s, and her professional experience includes documentary production, journalism, content strategy, adult education, and design practice. Jane is a frequent speaker and workshop facilitator at conferences and events around Europe, and she’s completing her doctorate in the archaeology of digital worlds at Södertörn University in Stockholm.

Talk: Making the words happen: how to integrate UX writing into your work

By now, you’ve probably heard of UX writing, the practice of designing with language. If you’ve tried it yourself, or you’ve worked with writers, you’ll know you can’t just add a writer and stir; it’s an entirely separate (but related) competence. Integrating it into your work is easier said than done, starting with convincing budget holders of its value. In this talk, you’ll get an overview of UX writing, some best (and not-best) practices, and some strong, succinct arguments you can take to decision makers in your organization.

Workshop: Getting the words in there: UX writing workshop

  • 26 November at 14:00
  • 35
  • Zoom
Get a ticket

Everyone is responsible for the user experience of a product, and that goes for the language, too. In this workshop, you’ll get the foundational knowledge and hands-on skills to understand, define, and actually implement product content. Whether you’re a writer who wants some new frameworks and methods, or you’re a designer, product manager, or developer who keeps getting stuck ‘doing the copy,’ you’ll come away with actionable skills you can use, alone or with your team.

You’ll learn:

  • Why and how language matters in a service
  • To define content needs and make decisions
  • How to work with colleagues and stakeholders on product language
  • Skills for writing solid, user-focused content
Mischa Coster

Mischa Coster

A consultant and researcher of mediapsychology and persuasion

Mischa Coster MA MSc is a consultant, researcher and public speaker in the area of mediapsychology and persuasion. "I change how people see things" is his personal slogan. He does this by applying evidence-based and theory-inspired psychological tactics. Mischa comes highly recommended by dr. Robert Cialdini, thé international expert-scientist in consumer psychology and persuasion.

Mischa has been consulting for clients as an independent mediapsychologist (he holds two masters degrees; one in Psychology and one in European Multimedia) for over 15 years. His strong knowledge of psychological persuasion techniques, choice architecture and online (social) marketing and communication, combined with a broad experience in business consulting, make him a valued allround international public speaker and consultant on the subject. Not afraid to go in-depth or off-topic, always interactive with a strong focus on content, presentation and adding value for the audience or client.

As co-founder and director of consulting at Grey Matters, Mischa loves to work on multidisciplinary behavior change projects. Mischa founded Grey Matters with his business partner William Rice in 2009, putting focus on applied psychology. "Insight, Intervention, Inspiration" is what Grey Matters offers. Clients include various profit (T-Mobile, Rabobank, SNSREAAL, rockstart, Capgemini, Tribal, Mirabeau, Samsung, Linkedin, RTL, Rotterdam The Hague Airport eg), government (CAK, nearly all ministries) and nonprofit (NIMA, NISB, GGD eg) organizations. Mischa is also co-founder of TEDxUtrecht, Social Media Club Utrecht and expert member of the Brand Boardroom.

Talk: The psychology of behavior influence

We all know online marketing en especially usability and UX is about people. Helping people choose, getting them engaged. But also influencing and sometimes even persuading them. Persuasion is a way of getting your target audience to choose the direction that you suggest them to choose. In an authentic, honest and ethical manner, that is. Automatic behaviour, fast thinking, cognitive biases and heuristics are the psychological constructs we are now confronted with. Especially in a connected world where everything we do is being logged, measured and analyzed, we can effectively use persuasion tactics to get people to move in our direction.

UX offers extensive opportunities to use psychological tactics like social proof, priming, liking, loss aversion and labeling. During this seminar, media psychologist Mischa Coster will elaborate on those tactics and take you on a tour in the world of psychology and strategy. He will share insights on how to most effectively influence people by means of persuasive communication. And of course, he will share lots of scientific insights but also real-life examples of behaviour influence.

Participants have described Mischa’s keynotes as being ‘inspiring’, ‘world class’, ‘entertaining’, ‘science put into practice’ and ‘fascinating’.

Workshop: Using psychology in your work: putting persuasion into practice

  • 25 November at 14:00
  • 35€
  • Zoom
Get a ticket
During this workshop, Mischa Coster will guide you in the process of effectively applying psychological insights into a real-life case. His approach is based upon the evidence-based Intervention Mapping approach. Using this approach, you will systematically go through the entire process of making your design, website, e-mail or other production as persuasive as possible. From determining your behavioral goals to selecting and implementing psychological persuasion techniques; you will go through all the stages.
We will be working in small groups on real-life cases that you, the participants, bring to the table. The workshop will be a fast-paced alternation between listening to theory and tips and applying them in real life and getting feedback.
After this workshop you will have successfully gone through the entire ‘persuasion’ process and will be able to apply this process and insights in your daily practice.
Hegle Sarapuu-Johanson

Hegle Sarapuu-Johanson

Chief Experience Officer @ Trinidad Wiseman

Hegle is a consultant and a teacher of user experience methodologies, accessibility, and interaction design. She is co-founder of the Trinidad Wiseman - a service design and digital transformation company. She has over 20 years of experience in UX, service design and information technology with skills and experience across the full project lifecycle. Recent years Hegle has been mostly involved fast growing design team and innovation management.

Talk: Automated Usability Error Recognition Throuh Web Statistics

Andreas Komninos

Andreas Komninos

Researcher in Mobile & Ubiquitous Computing

Born in Patras, Greece in 1979. I went to school at the Patras' University Experimental School and, in 1996, left Greece for Glasgow, Scotland. There, I studied at Glasgow Caledonian University and obtained my B.Sc. Honours (Sandwich) in Computer Studies, in 2001. I continued as a doctoral student at the University of Strathclyde and obtained my Ph.D. (Internet Content Pre-Caching for Mobile Devices) from the Department of Computer & Information Sciences. Dr. Mark Dunlop was my supervisor.

After my education, I was offered a lectureship at Glasgow Caledonian University, where I mainly taught the subject of Mobile & Ubiquitous Computing from 2005 until 2013. While there, I set up and co-directed the Mobile & Ubiquitous Computing Research Group, together with my colleague and friend, Peter Barrie. I left Glasgow Caledonian in 2013 to go back to Strathclyde, where worked as a researcher at the Mobiquitous Lab between 2013-17.

In between these main employment activities, I have taught as an associate professor at the Hellenic Open University (M.Sc. Engineering of Pervasive Systems) since 2010, set up and ran my own systems consultancy company in Patras (Noemon Consultants) since 2005, taught at the University of Patras Department of Computer Engineering and Informatics since 2011 and the Technological Educational Institute of Patras (2010-11 and 2017-19). I have also worked as a course writer-editor at the Interaction Design Foundation (2017).

Currently I am a tenured assistant professor at the University of Patras Department of Computer Engineering and Informatics. I also work as a senior researcher at the Computer Technology Institute and the Industrial Systems Institute. I am a Chartered Engineer of the UK Engineering Council and also a Chartered IT Professional and Member of the British Computer Society.

Talk: Making mobile notifications useful, usable and used

Users receive dozens, if not hundreds of notifications on their mobiles every day. They are an annoyance, yet we also can’t live without them. How do users feel about incoming notifications? How do they manage them? What are the best design strategies for content and delivery options? In this talk we will discuss some recent findings from research into mobile notifications, with the aim to help you understand how to make your app’s notifications useful, usable and used.

Joanna Agata Rutkowska

Joanna Agata Rutkowska

Design research and service designer

Information Technology graduate and a design researcher. Her urge to make technology more humane turned her into a career in design. As part of her Ph.D. studies at Tallinn University in Estonia, she is conducting research on service design entitled “Actionable service design deliverables.”

She is the author of numerous scientific publications in the field of service design and design methods. Member of IDEO U Community of Practice, a group of practitioners who, under the patronage of IDEO, develop their competences in the area of creative leadership.

Since 2013 she co-creates the report “User Experience and Product Design in Poland”. In 2020, she debuted as a curator of the exhibition Data are emotions. Emotions are data. at Gdynia Design Days (GDD) in Poland.

Talk: Design in the age of artificial intelligence and big data

In the digital age, data are being constantly multiplied, and data processing creates a new reality. Will data and new technologies also change the way designers work? Designers focus on problem solving. They are already asking questions and making decisions based on data. What will happen when algorithms start to solve problems more effectively than designers? This situation raises extreme emotions—from fear to admiration.

As part of the presentation, I am going to present a spectrum of emotions and attitudes towards data. I am also going to encourage designers to go beyond the standard practice of working with data and to start treating data as a new design material and artificial intelligence as a new tool. According to Derrick de Kerckhove (1993), “design is the skin that covers technology.” I will therefore consider how designers can approach the humanization of artificial intelligence and data. What will be the role and place of design in the era of artificial intelligence? I would like to open a discussion on these issues.

Vanessa Mateus

Vanessa Mateus

Senior Product Designer @ Pipedrive

Vee is an enthusiastic Senior Product Designer with +10 years experience, currently a Senior Product Designer at Pipedrive (Lisbon HQ), she’s also worked as a freelance on a per-project basis with private clients such as startups and other business owners in need of Design services. Previously she worked at the global design agency Idean (based in London) and prior to that at AllofUs (London), working with clients such as Yale University and Google Paris. And before working in an agency setting, she worked for 4 years at Hive Home by Centrica, lead and implemented an in-house Design Team and helped to shape a truly design-led Product, which was one of her most important career challenges. She enjoys seeing other designers thrive and grow their skillset and career.

    Talk: Design Sprints Fostering Creative Confidence

    In today’s culture, there’s extra pressure to be a specialist, to succeed and be flawlessly good at what we do. When people come to a Design Sprint, often they feel a combination of curiosity and discomfort for various reasons, either because they aren’t sure how can it actually help, or because they have taken part in one and feel they are not creative enough. It is the job of the facilitator to create a space that encourages and fires creativity by helping to eliminate self-censorship. This talk is not going to be about how to run design sprints, although it kind of is. This talk is about the humans attending design sprints and how to unlock their creativity

    Workshop: How to fire up creative confidence in Design Sprints

    • 24 November at 14:00
    • 35€
    • Zoom
    Get a ticket

    As facilitators of Design Sprints and workshops, we are responsible for the levels of creative confidence of the groups we work with. Our aim is to make sure the fears and insecurities we all share are mitigated so that we can get the most out of it. In this workshop we will learn and apply some of the concepts and techniques that help to fire it up through Play, putting people at ease to be creative.

    We will be working in groups via Zoom. The workshop will be a series of exercises and we will measure the levels of Creative Confidence before and after.
    After this workshop, you will have successfully gone through the concepts that encourage creative confidence and will be able to apply this process and insights in your daily practice.

    Urška Tičar

    Urška Tičar

    User Experience Designer @ Paper Studio

    Urška has experience in understanding users, design thinking, design research, and prototyping. She is currently finishing her Masters in Digital Experience Design at Hyper Island. She has been involved in projects with BBC, NHS, Hyper Island, and NCR Corporation. She has been mentored by people from IDEO, Flamingo, Pivotal, and ustwo. Her main interests are culture and people, ways to improve people's experiences and needs through the use of design.

    Talk: Co-production: A mindful, holistic & well-informed design process to shape homeless employment in UK

    Example how we developed an matchmaking recruitment platform for people who have experienced homelessness through co-creation and mindful design processes.

    Karin Schoefegger

    Karin Schoefegger

    Product Manager @ Google Research

    Karin Schoefegger is a mathematician turned Product Manager and currently based in Berlin. She is working as a Product Manager for Google Research, after leading product development for machine learning-based products at Google Assistant, YouTube and prior to Google at various startups such as N26.com (for smarter banking) or Pixsy.com (finding and fighting copyright violations). Karin has also spent almost 2 years living in Tallinn prior to Vienna, Paris, Zuerich, and Berlin.

    Talk: Lessons learned building machine learning based products

    In my talk, I share lessons learned from my own experience as a product manager applying machine learning to solve user’s problems. Machine learning-based products differ significantly from traditional products – i.e. they may not always have deterministic behavior, even produce counter-intuitive results and have different operational needs. In short: they require a different mindset and different skills.

    The talk will be focused on providing practical and tactical lessons learned for building machine learning-based products. I want to enable the audience to easily build on these insights, ask the right questions, and apply the approaches to their own teams, without needing to understand the technical and scientific aspects of machine learning.

    Hadar Maximov

    Hadar Maximov

    Lead UX designer @Amdocs’ XDC

    Hadar is a senior UX designer who specializes in emotional design and human-machine interaction. Today Hadar is a lead UX designer at Amdocs’ XDC, a global corporation specializing in the telco & media industry. Prior to that, as Head of UX at a software hub, Hadar led a wide range of projects in the fields of IoT, healthcare, and insurance, amongst others. Hadar is also a leading member of ‘WE - Women Experience’, the biggest UX community in Israel (5,000 women) where she volunteers as a mentor of UX professionals who want to take their next career move.

      Talk: Are you talking to me? How to design exceptional conversations with technology

      From the dawn of humanity, humans have been talking to each other. We communicate not only by verbal language but also by using a rich language of body gestures. Sometimes we can understand each other without even saying a single word. 

      But then, one day, we started talking to a new entity created by our own hands—an entity designed by humans in order to improve our lives. The chatbots, devices, apps, and robots have become part of our everyday lives. 

      In this talk, I will explain how technology can maintain crucial elements of the human dialogue, which is rich with nuances and emotions. I will detail the best practices for a significant and meaningful conversation and tips on what to avoid. And finally, a glimpse of the future of how all this may affect human communication.

       

      John Waterworth

      John Waterworth

      Head of user research @ Dxw Digital

      John leads the user research practice at dxw digital. Making sure that our clients have a deep understanding of why and how people use the services we’re creating together. Starting out as a technologist, John has been designing and making digital things since the early 1980s. His work is now focused on how we can design and make products and services that work well for the people who need them. And how individuals, families, communities and other stakeholders can participate in creating the services they use. Previously, John was Head of User Research at the Government Digital Service and led the government user research community.

        Talk: Holding together your learning, thinking and making

        Terms and conditions

        World Usability Day Tallinn (hereinafter WUD) is organized by Eesti Inimese-Arvuti Interaktsiooni Selts (ESTCHI).

        This document sets out the terms and conditions between ESTCHI and WUD conference and workshops ticket holders.

        By purchasing a ticket for WUD conference and/or workshops you are agreeing to comply with and be bound by these terms and conditions.

        ESTCHI reserves the right to change these terms and conditions at any time. Any amended terms and conditions will be posted to this website. This version of terms and conditions for ESTCHI is applicable from August 1, 2019.

        HOW TO BUY

        PRICES

        All prices indicated on the wud.ee website are in euros. You will see the total amount before making payment.

        Student tickets are only valid for full-time students in combination with a valid student ID. This must be presented at the badge pick-up and shown on request to gain admission to the event venue. If no such verification is provided, the purchased ticket is invalid, and the person will not be granted access to the event.

        REFUND AND CANCELLATION POLICY

        According to the Obligations Law § 53 lg 4 p 7.2m all tickets are non-refundable.

        However, it is possible to allocate the ticket to a third party if the ticket has been fully paid. Ticket holder name, company or any other information can be changed by each ticket holder by sending a request to wud@twn.ee.  Each new ticket holder will then receive the confirmation e-mail.

        Please note that changes to ticket holder details can be made only until 5 days prior to the event.

        The tickets purchased are for your own personal use or that of your business and may not be re-sold or transferred for commercial gain under any circumstances. In case of resale or attempted resale of any tickets (or any other breach of this term), ESTCHI reserves the right to cancel the relevant tickets with immediate effect.

        TERMS OF PAYMENT

        WUD online store accepts only euros and uses the Maksekeskus AS payment system.

        The following methods of payment are available in the online store:

        Online bank links of SEB, Swedbank, Luminor (ex-Nordea), LHV

        MasterCard and VISA credit cards

        It is also possible to pay by invoice.

        ENTERING THE EVENT

        After purchasing a ticket for WUD conference or workshops you will receive an automatically generated registration confirmation and the tickets which are sent to your email. This confirmation including a unique bar code should be kept for acclaiming your WUD badge that will grant access to the conference and/or workshops.

        Pick-up for badges is at the beginning of the conference/workshops at the location. When picking up the badge the customer must present the e-mail ticket (can be printed or showed on the phone) with the unique bar code. Student ticket holders should also present a student card.

        EVENT CANCELLATION, POSTPONEMENT & SUBSTITUTION POLICY

        While speakers and topics are confirmed at least 1 month before the conference, circumstances beyond the control of the organizers may necessitate substitutions, alterations or cancellations of the speakers and/or topics. As such, ESTCHI reserves the right to alter or modify the advertised speakers and/or topics if necessary without any liability to you whatsoever. Any substitutions or alterations will be updated on our web page as soon as possible.

        If the event is being cancelled due to unforeseen circumstances (force majeure), ticket buyers will be refunded the total price of the purchased ticket(s). ESTCHI does not hold itself liable for any other expenses incurred.

        In case of rescheduling WUD conference, tickets may be returned by a deadline to be determined by ESTCHI.

        LIABILITY

        ESTCHI will not be liable for any loss injury or damage to any person or property howsoever caused. ESTCHI will not be responsible for any tickets that are lost or stolen. Each participant must make provision for his or her own insurance.

        ESTCHI reserves the right to refuse admission to any event or conference for any behaviour, which it deems unacceptable, or for breach of the terms and conditions.

        Privacy policy

        Company responsible for processing personal data is Eesti Inimese-Arvuti Interaktsiooni Selts (ESTCHI) (registry code 80567382), located at Narva mnt 25, 10120, Tallinn, Estonia. Contact number is +372 63 11 111 and e-mail wud@twn.ee.

        ESTCHI is transferring necessary personal data to make payments to responsible processor of Fienta Ticketing OÜ.

        COMPOSITION OF PERSONAL DATA

        ESTCHI shall collect the following types of personal data:

        PURPOSE AND GROUNDS FOR PROCESSING PERSONAL DATA

        DISCLOSURE OF AND /OR TRANSFER OF PERSONAL DATA TO THIRD PERSONS

        ESTCHI cooperates with persons to whom the company may transfer data relating to data subjects, including personal data, in the framework and for the purpose of cooperation.

        These third persons may be, for example IT partners, bookkeeper, service providers for debt collection, payment failure registries, institutions and organizations, provided that:

        SECURITY MEASURES FOR PROCESSING PERSONAL DATA

        ESTCHI shall store personal data only for the strict minimum necessary time. Personal data, the expiry date of which has passed, will be destroyed, using best practices and in accordance with the procedures established by ESTCHI.

        Access to personal data is only for people involved in organizing the event (both IT and coordinators), to pass on relevant information regarding the event to the subjects, print badges and organize subjects to workshops.

        RIGHTS OF THE DATA SUBJECT

        Rights related to the consent:

        As regards the processing of personal data, the data subject also has the following rights:

        STORING THE DATA

        Within a year after the event, all personal data will be deleted, except in a situation when it is needed for bookkeeping or resolving a dispute.

        Data that is needed for bookkeeping is saved for 7 years.

        General,unpersonalised, data about who attended the event (job positions, companies) is kept as statistical information regarding this years event, to make decisions regarding future events.

        OTHER

        ESTCHI has the right to unilaterally change this privacy policy. ESTCHI will inform the data subjects on the changes on the website www.wud.ee. We assume that if you start using events website www.wud.ee, you have agreed to the privacy policy and agreed to its terms and conditions.

        RESOLVING A DISPUTE

        In case you have any questions or problems regarding how personal data is being managed, please contact wud@twn.ee.