World Usability Day
Estonia 2019

World Usability Day Estonia is the first conference for User Experience professionals & the largest UX-, web- and interaction design event in the Baltics. Already 12th time!

We have new bigger venue – this year #WUDEstonia19 conference takes place at Kultuurikatel (Tallinn Creative Hub). See you at 22nd of November!


Early Bird
€ 30

Sold out

150 early birds will be sold.
Regular price
€ 50
Buy now!400 regular tickets will be sold.
Student ticket
Buy now!Only 50 tickets for full-time students.


Daniel Kotsjuba

Designer of Public Services at Estonian Public Sector Innovation Team

Lauri Hirvesaar

Product Designer at Cleveron Ltd

Martina Mitz

UX Psychologist

Diagnosis: UX Charlatans

Scott Gould

Engagement expert and author of The Shape of Engagement

How to Engage Anyone



Stephen Rea

Senior Director Research & Design @ Pipedrive

Behavioral Science in Product Design

Tomasz Pieta

Senior UX designer at BOOKING.COM

Yuval Keshtcher

Founder of UX Writing Hub

Let's talk about UX Writing

Conference venue

Tallinn Cultural HUB (Kultuurikatel)

Põhja puiestee 27a
10415 Tallinn

Põhja puiestee 27a
10415 Tallinn



Contact Tallinn University, Narva maantee 25, 10120 Tallinn Terms and conditions Privacy policy Copyright © 2018 Trinidad Wiseman OÜ. All rights reserved.



    Yuval Keshtcher

    Founder of UX Writing Hub

    Talk: Let's talk about UX Writing

    Stephen Rea

    Senior Director Research & Design @ Pipedrive

    Talk: Behavioral Science in Product Design

    Martina Mitz

    UX Psychologist

    Martina started as a self-taught Web Designer in 1999. From the very beginning her approach was user-centered despite not being familiar with the now-common phrase of ‘User Experience’. In 2007 she finalized her (Diploma-) study in Psychology and started working in the field of clinical Psychology. It was at this point that Martina’s academic background and her passion joined and she started a career as UX Designer, being called “Conceptioner” at first. Since then Martina has not only contributed to the digital and service ecosystems of many recognizable companies (e.g. eBay, PayPal, Emirates Airlines, Volkswagen, Telekom and many more), but she also helped selected Start-ups in Europe, by forming and driving their Research, as well as contributing to their product or service strategy and definition.

    Talk: Diagnosis: UX Charlatans

    How to Spot Them Quickly and Stop Wasting Time, Money and Nerves

    Workshop: UX Psychology

    Scott Gould

    Engagement expert and author of The Shape of Engagement

    SCOTT GOULD is the go-to expert on engagement, and what makes people engage with ideas, brands, organisations, and each other. Formerly a church pastor, Scott learned first hand about human behaviour, the power of engagement, and the perilous misuse of that power. As a consultant, he now advises some of the world’s biggest brands and oldest organisations on getting people highly engaged around their cause. A popular and passionate keynote speaker, Scott offers a message of real engagement in a world were so much is only skin-deep. His book, The Shape of Engagement, details his framework that unlocks how engagement works.

    Talk: How to Engage Anyone

    Coming Soon

    Lauri Hirvesaar

    Product Designer at Cleveron Ltd

    Lauri Is a Product Designer and Design Lead at Cleveron AS, an Estonian technology company providing click and collect pickup automation solutions for retail and logistics. With his design team, Lauri is working on various high-tech robotics projects to really make the future, not just predict. He looks for answers on how to combine design and new technologies to change existing time-consuming processes in our daily lives. In 2018 Cleveron AS was recognized as the Estonian Company of the Year and Estonian Innovater of the Year. This achievement has been driven by dedicated work to provide our users with the best products and UX.

    Daniel Kotsjuba

    Designer of Public Services at Estonian Public Sector Innovation Team

    Daniel is a dedicated Inclusive Design practitioner and promoter. He has been a guest lecturer in Estonian Academy of Arts Design Faculty and organising student competition UNILAB - Estonian Universal Design Incubator. He is currently working in Estonian Public Sector Innovation Team, to help design user friendly and human-centered public services.

    Tomasz Pieta

    Senior UX designer at BOOKING.COM

    Tomasz Pieta has 10+ years hands-on experience with web development for cloud applications and e-commerce. For the past 4 years he's been a senior UX designer at BOOKING.COM. He has participated in global user research studies measuring how culture impacts UX. He is using User Experience methodologies from Storyboards, Customer Journeys, Visitors Flow, Use Cases, Sketching and Wireframes to create and A/B different user interfaces. Informed by data, he drives initiatives for Payments by Booking to offer a seamless checkout experience for a global marketplace.

    Terms and conditions

    World Usability Day Tallinn (hereinafter WUD) is organized by Eesti Inimese-Arvuti Interaktsiooni Selts (ESTCHI).

    This document sets out the terms and conditions between ESTCHI and WUD conference and workshops ticket holders.

    By purchasing a ticket for WUD conference and/or workshops you are agreeing to comply with and be bound by these terms and conditions.

    ESTCHI reserves the right to change these terms and conditions at any time. Any amended terms and conditions will be posted to this website. This version of terms and conditions for ESTCHI is applicable from August 1, 2019.



    All prices indicated on the website are in euros and include 20% VAT. You will see the total amount before making payment.

    Student tickets are only valid for full-time students in combination with a valid student ID. This must be presented at the badge pick-up and shown on request to gain admission to the event venue. If no such verification is provided, the purchased ticket is invalid, and the person will not be granted access to the event.


    According to the Obligations Law § 53 lg 4 p 7.2m all tickets are non-refundable.

    However, it is possible to allocate the ticket to a third party if the ticket has been fully paid. Ticket holder name, company or any other information can be changed by each ticket holder by sending a request to  Each new ticket holder will then receive the confirmation e-mail.

    Please note that changes to ticket holder details can be made only until 5 days prior to the event.

    The tickets purchased are for your own personal use or that of your business and may not be re-sold or transferred for commercial gain under any circumstances. In case of resale or attempted resale of any tickets (or any other breach of this term), ESTCHI reserves the right to cancel the relevant tickets with immediate effect.


    WUD online store accepts only euros and uses the Maksekeskus AS payment system.

    The following methods of payment are available in the online store:

    Online bank links of SEB, Swedbank, Luminor (ex-Nordea), LHV

    MasterCard and VISA credit cards

    It is also possible to pay by invoice.


    After purchasing a ticket for WUD conference or workshops you will receive an automatically generated registration confirmation and the tickets which are sent to your email. This confirmation including a unique bar code should be kept for acclaiming your WUD badge that will grant access to the conference and/or workshops.

    Pick-up for badges is at the beginning of the conference/workshops at the location. When picking up the badge the customer must present the e-mail ticket (can be printed or showed on the phone) with the unique bar code. Student ticket holders should also present a student card.


    While speakers and topics are confirmed at least 1 month before the conference, circumstances beyond the control of the organizers may necessitate substitutions, alterations or cancellations of the speakers and/or topics. As such, ESTCHI reserves the right to alter or modify the advertised speakers and/or topics if necessary without any liability to you whatsoever. Any substitutions or alterations will be updated on our web page as soon as possible.

    If the event is being cancelled due to unforeseen circumstances (force majeure), ticket buyers will be refunded the total price of the purchased ticket(s). ESTCHI does not hold itself liable for any other expenses incurred.

    In case of rescheduling WUD conference, tickets may be returned by a deadline to be determined by ESTCHI.


    ESTCHI will not be liable for any loss injury or damage to any person or property howsoever caused. ESTCHI will not be responsible for any tickets that are lost or stolen. Each participant must make provision for his or her own insurance.

    ESTCHI reserves the right to refuse admission to any event or conference for any behaviour, which it deems unacceptable, or for breach of the terms and conditions.

    Privacy policy

    Company responsible for processing personal data is Eesti Inimese-Arvuti Interaktsiooni Selts (ESTCHI) (registry code 80567382), located at Narva mnt 25, 10120, Tallinn, Estonia. Contact number is +372 63 11 111 and e-mail

    ESTCHI is transferring necessary personal data to make payments to responsible processor of Fienta Ticketing OÜ.


    ESTCHI shall collect the following types of personal data:



    ESTCHI cooperates with persons to whom the company may transfer data relating to data subjects, including personal data, in the framework and for the purpose of cooperation.

    These third persons may be, for example IT partners, bookkeeper, service providers for debt collection, payment failure registries, institutions and organizations, provided that:


    ESTCHI shall store personal data only for the strict minimum necessary time. Personal data, the expiry date of which has passed, will be destroyed, using best practices and in accordance with the procedures established by ESTCHI.

    Access to personal data is only for people involved in organizing the event (both IT and coordinators), to pass on relevant information regarding the event to the subjects, print badges and organize subjects to workshops.


    Rights related to the consent:

    As regards the processing of personal data, the data subject also has the following rights:


    Within a year after the event, all personal data will be deleted, except in a situation when it is needed for bookkeeping or resolving a dispute.

    Data that is needed for bookkeeping is saved for 7 years.

    General,unpersonalised, data about who attended the event (job positions, companies) is kept as statistical information regarding this years event, to make decisions regarding future events.


    ESTCHI has the right to unilaterally change this privacy policy. ESTCHI will inform the data subjects on the changes on the website We assume that if you start using events website, you have agreed to the privacy policy and agreed to its terms and conditions.


    In case you have any questions or problems regarding how personal data is being managed, please contact