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wud estonia 2023

18-22 November, Tallinn

World Usability Day (WUD) Estonia is an annual UX-, web- and interaction design conference, the largest in the Baltics. WUD provides a platform to network, share experiences, and build connections with like-minded UX enthusiasts. Join the conference in Tallinn or online!

 

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This year, the event will take place on November 18-22:

  • November 18-21: Workshop days at Trinidad Wiseman office (Meistri 14, 4th floor, Brainery room, Tallinn) and Estonian Academy of Arts (Põhja puiestee 7, Tallinn) and TalTech Mektory (Raja tn 15, Tallinn).
  • November 21: Conference pre-event with academic talks at Tallinn University, ELU area, 3rd floor of the Mare building (Narva mnt 25, Tallinn). Entrance is free.
  • November 22: Conference day in Kultuurikatel (Kursi 3, Tallinn, Estonia) and online

Note:

  • The conference and workshops are in English
  • Tickets are non-refundable. However, the purchaser can assign them to another person using the link received with the order confirmation email
  • Workshops can only be attended in person at the venue; online participation is not available

World Usability Day (WUD) ehk Maailma kasutatavuse päev on iga-aastane disaineritele, tootejuhtidele ja teistele spetsialistidele suunatud konverents. WUD on suurim kasutatavuse-, veebi- ja interaktsioonidisaini üritus Baltikumis.
Novembri teises pooles toimuvad mitmed praktilised kasutatavuse teemalised töötoad. Sündmus lõpeb konverentsiga Tallinnas Kultuurikatlas, kus astuvad üles maailma juhtivad disainieksperdid. Töötoad ja konverents on inglise keeles. Konverents toimub hübriidformaadis – tule kohale või jälgi esitlusi veebi vahendusel!

Schedules

November 22 - Conference at Kultuurikatel - Kursi 3, Tallinn

  • 8:00
  • 9:00
  • 09:10
    Leyla Acaroglu
    Founder The UnSchool, Swivel Skills & Disrupt Design, CEO Circular Futures, UNEP Champion of the Earth
    Future Positive Design
  • 9:45
    Madeleine Tults
    Strategic Designer at Trinidad Wiseman
    Designing for Tomorrow: Incorporating Futures Thinking into Design for Resilient and Adaptable Solutions
  • 10:15
  • 10:45
    Ben Sauer
    Product and design leader, author and speaker
    Always Be Creating Clarity: Daily Habits for Strategic Storytellers
  • 11:15
    Thorsten Jonas
    Digital Sustainability Trailblazer & Founder at SUX Network
    AI in UX: Can We Be Trusted with the Magic Lamp?
  • 11:45
    • Helelyn Tammsaar
      Team Lead at Public Sector Innovation Team, Government Office of Estonia
    • Ave Habakuk
      Head of Process Development at Department of Urban Environment; City of Tallinn
    Operation Innovation: How the Estonian Defence Forces Took a Shot at Design Thinking
  • 12:15
  • 13:30
    Patrick Fagan
    Behavioural Scientist - I turn minds into money
    The Art of Influence: Adapting UX Design for Individual Differences
  • 14:00
    Keidy Arula
    Team Lead at Helmes
    How design and software engineering brought together 62 countries
  • 14:30
    Deniz Kartepe
    Staff UX Researcher, Canvas & Collaboration at Miro
    Drivers of Behavior Change
  • 15:00
  • 15:30
    Keit Ein
    Head of Product Design at Eesti Energia
    Understanding User Experience and Design
  • 16:00
    Lauren Alys Kelly
    Behaviour Thinking Director at Alterkind
    Beyond ‘Behaviours’, Use Behavioural Traits Instead
  • 16:30
  • 17:00

November 18 - Workshops

  • 10:00
    Kristiina Kallasmaa
    Group Design Manager, Content at Pipedrive,
    Scaling UX Content: Simple Methods and Systems for Design and Product Teams (3-4h)
    📍Trinidad Wiseman, Meistri 14, Tallinn
  • 10:00
    Lauren Alys Kelly
    Behaviour Thinking Director at Alterkind
    Design’s Influence: Crafting Ideas that Reshape Behaviour (4h)
    📍Estonian Academy of Arts, Põhja puiestee 7, Tallinn

November 20 - Workshops

  • 10:00
    Ben Sauer
    Product and design leader, author and speaker
    Know Your ABCC: Always Be Creating Clarity – A Workshop for Strategic Storytellers (7h)
    📍Trinidad Wiseman, Meistri 14, Tallinn

November 21 - Workshops

  • 10:00
    Patrick Fagan
    Behavioural Scientist - I turn minds into money
    Data Psychology Masterclass (3-4h)
    📍Trinidad Wiseman, Meistri 14, Tallinn
  • 10:00
    Thorsten Jonas
    Digital Sustainability Trailblazer & Founder at SUX Network
    Sustainability and Ethics in the Convergence of AI and UX (4h)
    📍TalTech Mektory, Grid ja Green EnergyHUB room, Raja tn 15, Tallinn
  • 10:00
    Leyla Acaroglu
    Founder The UnSchool, Swivel Skills & Disrupt Design, CEO Circular Futures, UNEP Champion of the Earth
    The Disruptive Design Method (7h)
    📍Estonian Design Centre, Telliskivi 60a/7, 2nd floor (above Kivi Paber Käärid), 10412, Tallinn

November 21 - Pre-event - Tallinn University, ELU area (3rd floor of the Mare building), Narva mnt 25, Tallinn

  • 10:00
  • 10:00
    Maximilian Schich
    Professor for Cultural Data Analytics at Tallinn University | ERA Chair holder
    Cultural Data Analytics to Facilitate User Experience
  • 11:00
    What does trust in technology really mean?
  • 12:00
    Yulia Sion
    Junior Researcher at HCI lab, Tallinn University
    Designing Haptic Experiences

Buy Tickets

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Conference 14.11.2025: Early bird ticket

Venue
 + 
online
119 € + VAT

  • The price without VAT is 119.00 €.
  • The price with VAT is 145.18 €.
  • For 50 first buyers.
  • Gives access to talks live and online throughout November 14, 2025, for one person.

Buy
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Conference 22.11.2024: Early bird ticket

Venue
 + 
online
119 € + VAT

  • The price without VAT is 119.00 €.
  • The price with VAT is 145.18 €.
  • For 50 first buyers.
  • Gives access to talks live and online throughout November 22, 2024, for one person.

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Conference 22.11.2024: Regular ticket

Venue
 + 
online
149 € + VAT

  • The price without VAT is 149.00 €.
  • The price with VAT is 181.78 €.
  • Gives access to talks live and online throughout November 22, 2024, for one person.

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Conference 22.11.2024: Student ticket

Venue
 + 
online
59 € + VAT

  • The price without VAT is 59.00 €.
  • The price with VAT is 71.98 €.
  • For 40 first buyers.
  • Gives access to talks live and online throughout November 22, 2024, for one person.

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Workshop 18.11.2024: Scaling UX Content: Simple Methods and Systems for Design and Product Teams by Kristiina Kallasmaa, 3-4 h

Venue
220 € + VAT

  • The price without VAT is 220.00 €.
  • The price with VAT is 268.40 €.
  • Maximum number of participants: 18.
  • Gives access to the workshop at the venue throughout November 18, 2024, for one person.

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Workshop 18.11.2024: Design’s Influence: Crafting Ideas that Reshape Behavior by Lauren Alys Kelly, 4h

Venue
220 € + VAT

  • The price without VAT is 220.00 €.
  • The price with VAT is 268.40 €.
  • Maximum number of participants: 21.
  • Gives access to the workshop at the venue throughout November 18, 2024, for one person.

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Workshop 19.11.2024: Design Futures by Madeleine Tults, 7 h

Venue
220 € + VAT

  • The price without VAT is 220.00 €.
  • The price with VAT is 268.40 €.
  • Maximum number of participants: 25.
  • Gives access to the workshop at the venue throughout November 19, 2024, for one person.
   

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Workshop 20.11.2024: Know Your ABCC: Always Be Creating Clarity – A Workshop for Strategic Storytellers by Ben Sauer, 7 h

Venue
340 € + VAT

  • The price without VAT is 340.00 €.
  • The price with VAT is 414.80 €.
  • Maximum number of participants: 30.
  • Gives access to the workshop at the venue throughout November 20, 2024, for one person.

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Workshop 21.11.2024: Data Psychology Masterclass by Patrick Fagan, 3-4 h

Venue
220 € + VAT

  • The price without VAT is 220.00 €.
  • The price with VAT is 268.40 €.
  • Maximum number of participants: 25.
  • Gives access to the workshop at the venue throughout November 21, 2024, for one person.
 

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Workshop 21.11.2024: Sustainability and Ethics in the Convergence of AI and UX by Thorsten Jonas, 4 h

Venue
220 € + VAT

  • The price without VAT is 220.00 €.
  • The price with VAT is 268.40 €.
  • Maximum number of participants: 40.
  • Gives access to the workshop at the venue throughout November 21, 2024, for one person.

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Workshop 21.11.2024: The Disruptive Design Method by Leyla Acaroglu, 7 h

Venue
340 € + VAT

  • The price without VAT is 340.00 €.
  • The price with VAT is 414.80 €.
  • Maximum number of participants: 20.
  • Gives access to the workshop at the venue throughout November 21, 2024, for one person.

Workshops

Scaling UX Content: Simple Methods and Systems for Design and Product Teams (3-4h)

November 18, 2024 at 10:00
Trinidad Wiseman Office, Brainery Room, 4th Floor, Meistri 14, Tallinn

We’ll go through the basics of getting started with your content design practice with future growth already in mind. The workshop is meant primarily for designers and product managers of digital products, especially those working in small teams and without a dedicated UX content designer.  

Open speaker Kristiina Kallasmaa

Design’s Influence: Crafting Ideas that Reshape Behaviour (4h)

November 18, 2024 at 10:00
Estonian Academy of Arts, ROOM: D306, Põhja puiestee 7, Tallinn

We dive into how behavioural science isn't just useful but essential for designers who aim to make a mark. With our handy Influence Tactics toolkit, you'll learn to kickstart the change and keep the momentum going. Expect a playground for ideation, where we'll mix creativity with science to change behaviour.

Open speaker Lauren Alys Kelly

Know Your ABCC: Always Be Creating Clarity – A Workshop for Strategic Storytellers (7h)

November 20, 2024 at 10:00
Trinidad Wiseman Office, Brainery Room, 4th Floor, Meistri 14, Tallinn

Turn your team into persuasive advocates within your organisation. You know this moment: you're explaining an important issue to the bosses. But you get lost in the details, you're talking too much… you get the feeling they're listening but not understanding. All you get back is blank stares! Let's turn that confusing mess into clarity with habits, not theory. Come learn the ABCC's of strategic storytelling, and start influencing hearts and minds.

Open speaker Ben Sauer

Data Psychology Masterclass (3-4h)

November 21, 2024 at 10:00
Trinidad Wiseman Office, Brainery Room, 4th Floor, Meistri 14, Tallinn

What do you know about your customers, really? You probably have data on them, but what does it really tell you? Well, quite a lot, if you know what you’re doing. Through the power of data psychology, you can take the dry business of data and turn it into empathetic human insight, and thus sales.

Open speaker Patrick Fagan

The Disruptive Design Method (7h)

November 21, 2024 at 10:00
Estonian Design Centre, Telliskivi 60a/7, 2nd floor (above Kivi Paber Käärid), 10412, Tallinn

 

Open speaker Leyla Acaroglu

Sustainability and Ethics in the Convergence of AI and UX (4h)

November 21, 2024 at 10:00
TalTech Mektory, Grid ja Green EnergyHUB room, Raja tn 15, Tallinn

In this workshop, you will learn how to navigate the complex AI / UX intersection sustainably, ensuring adherence to ethical standards and sustainability while unleashing its potential to build more sustainable digital experiences.

Open speaker Thorsten Jonas

Venue

Kultuurikatel is located on the corner of Põhja pst and Kursi street.
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Kultuurikatel, Põhja Pst 52a, Tallinn
Entrance through the door next to the chimney stack
Estonian Academy of Arts
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Estonian Academy of Arts / Eesti Kunstiakadeemia
Põhja pst 7, Tallinn
Trinidad Wiseman office
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Trinidad Wiseman, Meistri 14, Tallinn
4th floor
TalTech Mektory
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TalTech Mektory, Raja tn 15, Tallinn
Tallinn University
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Tallinn University, ELU area, Narva mnt 25, Tallinn
3rd floor of the Mare building

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