World Usability Day
Estonia 2019

World Usability Day Estonia is the first conference for User Experience professionals & the largest UX-, web- and interaction design event in the Baltics. Already 12th time!

We have new bigger venue – this year #WUDEstonia19 conference takes place at Kultuurikatel (Tallinn Creative Hub). See you at 22nd of November!


Early Bird
€ 30

Sold out

150 early birds will be sold.
Regular price
€ 50

Sold out

400 regular tickets will be sold.
Student ticket

Sold out

Only 50 tickets for full-time students.


Scott Gould

Engagement expert and author of "The Shape of Engagement"

How to Engage Anyone

Tariq Zaman

Associate professor at UCTS Malaysia

Signs, material and technology: A design journey in the forests of Malaysian Borneo 

Tomasz Pieta

Lead UX designer at BOOKING.COM

Research like you once used to

Ellen Pearlman

Ellen Pearlman

New media artist, critic, curator and writer

Creative Collaborations Between Art and Tech: ThoughtWorks Arts

Martina Mitz

UX Psychologist

Diagnosis: UX Charlatans

Eric Reiss

Eric Reiss

CEO of The FatDUX Group

Information 4.0. What it is and what you can do to succeed

Being a Human-Focused Team Player in a Competitive Creative Industry

Gilbert Cockton

Former professor of Design Theory at Northumbria University

Being a Human-Focused Team Player in a Competitive Creative Industry

Timo Kiuru

Timo Kiuru

Creative director, speaker and writer

I love you too

Daniel Kotsjuba

Designer of Public Services at Estonian Public Sector Innovation Team

Imagining the world after Accessibility

Anastasia Schebrova

Chief Experience Officer at UXPressia

Faces of customer journey mappers: creating personas for CJM software

Mira Alhuonsuo

Mira Alhonsuo

Researcher and service designer

Co-designing healthcare: design sprints as an agile way of developing services

Stein Erik Skotkjerra

Stein Erik Skotkjerra

Head of Accessibility Relations at Siteimprove

Why designing for the blind is pointless

Yuri Vedenin

Founder at UXPressia

Faces of customer journey mappers: creating personas for CJM software


UX Psychology / SOLD OUT19.Nov 14:00-18:00 - 20.Nov 10:00-18:00

Psychology has become very popular in the UX-field, but most practitioners and colleagues expect rather manipulation practices (psychology hacks) than actual scientific understanding of the inner processes of human beings. More and more UX-people however, became aware of UX Psychology in recent years and have repeatedly asked, how they can obtain the basics of Psychology. Going through the scientific literature is very time-consuming, but online courses that are offered usually just scratch the surface and deviate strongly from UX interests. Therefore, I decided to put together a workshop, in which I convey all psychological and psychotherapeutic principles relevant for and tailored to UX work.

User Engagement21.Nov 10:00-17:00

This full day course will take anyone from novice to possessing the skills to engage users in today’s highly competitive marketplace. Participants will first probe the psychology underlying how humans engage with other and with things, and then apply that both to real world and digital scenarios to apply their new knowledge, and turn it into a reusable skill. They’ll learn what the three process of engagement are, and how to distinguish low engagement tactics from higher engagement strategies.

Three maps to navigate customers needs21.Nov 09:30-18:00

User journeys boot camp by UXPressia consisting two workshops - Empathy and Impact Mapping and Job Map in practice.

FREE Workshop: Accessibility in practice / SOLD OUT21.Nov 14:00-16:00

Accessibility is not just about correct contrast levels and it’s definitely not just a checklist for the technical implementation - a lot has to be done and the whole team has to be involved already in the early stages of product development to provide an inclusive digital experience for all.

In this workshop you'll learn:
- How to get started with building accessible digital products
- How to coordinate teamwork and different roles for the best outcome
- Practical design tools and methods for accessibility - from design systems to browser extensions.

Go beyond the bounce rate – design for business impact23.Nov 10:00-14:00

Through a series of exercises and examples that you can bring from your own experience or products, we will deep dive into what meaningful tracking means and how to interpret the data of your website. We will explore ways of tracking and validating important things of the user experience besides the Google Analytics basic metrics.

What is service design?23.Nov 10:00-17:00

Service design combines key elements from user-experience design, interaction design, and quality management to create long-term value. In this full-day workshop, you’ll discover the basic elements of each of these disciplines and how they work together to raise customer satisfaction, increase conversions, and enhance key events along the customer journey.


22 of November - CONFERENCEKultuurikatel (Tallinn Creative Hub)

08:15Registration & Breakfast
19:00Afterparty @ Sveta baar

19.-20. November 2019

14:00 - 18:00 / 10:00 - 18:00 Martina Mitz: UX Psychology / SOLD OUTTallinn University, M-ELU

21. November 2019

10:00 - 17:00Scott Gould: User EngagementThe Void Telliskivi
09:30 - 18:00Yuri Vedenin: Three maps to navigate customers needsEstonian Academy of Arts, D306
14:00-16:00Annika Ganson: FREE Workshop: Accessibility in practice / SOLD OUTTallinn University, M-ELU

23. November 2019

10.00 - 14:00Tomasz Pieta: Go beyond the bounce rate - design for business impactVivistop Telliskivi
10:00 - 18:00Eric Reiss: What is service design?The Void Telliskivi

Conference venue

Tallinn Creative HUB (Kultuurikatel)

Põhja puiestee 27a
10415 Tallinn

Põhja puiestee 27a
10415 Tallinn


Contact Tallinn University, Narva maantee 25, 10120 Tallinn Terms and conditions Privacy policy Copyright © 2018 Trinidad Wiseman OÜ. All rights reserved.

Terms and conditions

World Usability Day Tallinn (hereinafter WUD) is organized by Eesti Inimese-Arvuti Interaktsiooni Selts (ESTCHI).

This document sets out the terms and conditions between ESTCHI and WUD conference and workshops ticket holders.

By purchasing a ticket for WUD conference and/or workshops you are agreeing to comply with and be bound by these terms and conditions.

ESTCHI reserves the right to change these terms and conditions at any time. Any amended terms and conditions will be posted to this website. This version of terms and conditions for ESTCHI is applicable from August 1, 2019.



All prices indicated on the website are in euros. You will see the total amount before making payment.

Student tickets are only valid for full-time students in combination with a valid student ID. This must be presented at the badge pick-up and shown on request to gain admission to the event venue. If no such verification is provided, the purchased ticket is invalid, and the person will not be granted access to the event.


According to the Obligations Law § 53 lg 4 p 7.2m all tickets are non-refundable.

However, it is possible to allocate the ticket to a third party if the ticket has been fully paid. Ticket holder name, company or any other information can be changed by each ticket holder by sending a request to  Each new ticket holder will then receive the confirmation e-mail.

Please note that changes to ticket holder details can be made only until 5 days prior to the event.

The tickets purchased are for your own personal use or that of your business and may not be re-sold or transferred for commercial gain under any circumstances. In case of resale or attempted resale of any tickets (or any other breach of this term), ESTCHI reserves the right to cancel the relevant tickets with immediate effect.


WUD online store accepts only euros and uses the Maksekeskus AS payment system.

The following methods of payment are available in the online store:

Online bank links of SEB, Swedbank, Luminor (ex-Nordea), LHV

MasterCard and VISA credit cards

It is also possible to pay by invoice.


After purchasing a ticket for WUD conference or workshops you will receive an automatically generated registration confirmation and the tickets which are sent to your email. This confirmation including a unique bar code should be kept for acclaiming your WUD badge that will grant access to the conference and/or workshops.

Pick-up for badges is at the beginning of the conference/workshops at the location. When picking up the badge the customer must present the e-mail ticket (can be printed or showed on the phone) with the unique bar code. Student ticket holders should also present a student card.


While speakers and topics are confirmed at least 1 month before the conference, circumstances beyond the control of the organizers may necessitate substitutions, alterations or cancellations of the speakers and/or topics. As such, ESTCHI reserves the right to alter or modify the advertised speakers and/or topics if necessary without any liability to you whatsoever. Any substitutions or alterations will be updated on our web page as soon as possible.

If the event is being cancelled due to unforeseen circumstances (force majeure), ticket buyers will be refunded the total price of the purchased ticket(s). ESTCHI does not hold itself liable for any other expenses incurred.

In case of rescheduling WUD conference, tickets may be returned by a deadline to be determined by ESTCHI.


ESTCHI will not be liable for any loss injury or damage to any person or property howsoever caused. ESTCHI will not be responsible for any tickets that are lost or stolen. Each participant must make provision for his or her own insurance.

ESTCHI reserves the right to refuse admission to any event or conference for any behaviour, which it deems unacceptable, or for breach of the terms and conditions.

Privacy policy

Company responsible for processing personal data is Eesti Inimese-Arvuti Interaktsiooni Selts (ESTCHI) (registry code 80567382), located at Narva mnt 25, 10120, Tallinn, Estonia. Contact number is +372 63 11 111 and e-mail

ESTCHI is transferring necessary personal data to make payments to responsible processor of Fienta Ticketing OÜ.


ESTCHI shall collect the following types of personal data:



ESTCHI cooperates with persons to whom the company may transfer data relating to data subjects, including personal data, in the framework and for the purpose of cooperation.

These third persons may be, for example IT partners, bookkeeper, service providers for debt collection, payment failure registries, institutions and organizations, provided that:


ESTCHI shall store personal data only for the strict minimum necessary time. Personal data, the expiry date of which has passed, will be destroyed, using best practices and in accordance with the procedures established by ESTCHI.

Access to personal data is only for people involved in organizing the event (both IT and coordinators), to pass on relevant information regarding the event to the subjects, print badges and organize subjects to workshops.


Rights related to the consent:

As regards the processing of personal data, the data subject also has the following rights:


Within a year after the event, all personal data will be deleted, except in a situation when it is needed for bookkeeping or resolving a dispute.

Data that is needed for bookkeeping is saved for 7 years.

General,unpersonalised, data about who attended the event (job positions, companies) is kept as statistical information regarding this years event, to make decisions regarding future events.


ESTCHI has the right to unilaterally change this privacy policy. ESTCHI will inform the data subjects on the changes on the website We assume that if you start using events website, you have agreed to the privacy policy and agreed to its terms and conditions.


In case you have any questions or problems regarding how personal data is being managed, please contact