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23 - 25 November, Tallinn

World Usability Day Estonia is the first conference for User Experience professionals & the largest UX-, web- and interaction design event in the Baltics. The theme for WUD2022 is “Our health”. Without the health of our planet and ourselves, we have no chance of survival. Technology can either hurt it or improve it. Digital solutions can have a massive effect on our mental and physical health and even help combat pollution and deforestation. This year we will continue with the hybrid format which combines a live event (Kultuurikatel, Põhja puiestee 27a, Tallinn) with an online event. Stay tuned for more information!

• November 23-24th – workshop days
• November 25th – conference day & afterparty

Tickets are non-refundable. However, the purchaser can assign them to another person using the link received with the order confirmation email.

When purchasing a workshop, you will receive access to the Online conference as a bonus.

Buy Tickets

Conference: Early Bird ticket

Venue
 + 
online
95 €

79,17 € w/o VAT. Gives access to talks live and online throughout November 25, 2022, for one person. Tickets are nonrefundable. However, the purchaser can assign them to another person.

Conference: Regular ticket

Venue
 + 
online
120 €

100 € w/o VAT. Gives access to talks live and online throughout November 25, 2022, for one person. Tickets are nonrefundable. However, the purchaser can assign them to another person.

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Conference: Student ticket

Venue
 + 
online
40 €

33,33 € w/o VAT. Ticket for full-time students. For 40 first buyers. Gives access to talks live and online throughout November 25, 2022, for one person. Tickets are nonrefundable. However, the purchaser can assign them to another person.

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Conference: Team ONLINE

Online
360 €

300 € w/o VAT. Gives access to talks throughout November 25, 2022, or later for the whole team (unlimited number of participants) to watch the event together from one screen. Tickets are non-refundable. If in case of changes to the restrictions, the team is not allowed to watch the event together on one screen, we will exchange the ticket for 3 Regular tickets.

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Workshop: Fixing Frustrating Design Patterns in 2022 by Vitaly Friedman, 7 h

Venue
 + 
online
340 €

283,33 € w/o VAT. 7 h workshop 23.11.2022 at 10:00

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Workshop: Applying Ethics in your Design Process by Katherine Zhou, 3-4 h

Venue
220 €

183,33 € w/o VAT. 3-4 h workshop 24.11.2022 at 13:00

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Workshop: Mobile device usability testing: How eye tracking can help with your mobile device research by Matteo Venerucci (1,75 h)

Venue
5 €

4,17 € w/o VAT. 1,75 h workshop 24.11.2022 at 08:00

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Workshop: Mobile device usability testing: How eye tracking can help with your mobile device research by Matteo Venerucci (1,75 h)

Venue
5 €

4,17 € w/o VAT. 1,75 h workshop 24.11.2022 at 13:00

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Workshop: Using wearable eye tracking for research: Eye tracking the user experience in and outside the lab by Matteo Venerucci (1,75 h)

Venue
5 €

4,17 € w/o VAT. 1,75 h workshop 24.11.2022 at 10:00

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Workshop: Using wearable eye tracking for research: Eye tracking the user experience in and outside the lab by Matteo Venerucci (1,75 h)

5 €

4,17 € w/o VAT. 1,75 h workshop 24.11.2022 at 15:00

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Covid related restrictions

If in case of changes to the restrictions, we are not allowed to hold a live event, we will move the event to a 100% online format. If in case of changes to the restrictions, we are not allowed to hold live workshops, we will move our workshops to a 100% online format. If the speaker is not allowed to travel to Estonia, we will do our best to move the talk and workshop to the online format. If that is not possible we will refund your ticket. Regarding the Online Team ticket, if, in case of changes to the restrictions, the team is not allowed to watch the event together on one screen, we will exchange the ticket for 3 Regular tickets.

Workshops

Fixing frustrating design patterns in 2022 (about 7 h)

November 23, 2022 at 10:00
You’ve seen them before. Confusing and frustrating design patterns that seem to be chasing you everywhere you go, from one website to another. Perhaps it’s a birthday selector dropdown that always starts in 2022, or a disabled submit button that never communicates what's actually wrong or tooltips that — once opened — always cover the input field just when you need to correct a mistake. They are everywhere, and they are annoying, often tossing us from one dead-end to another, in something that seems like a well-orchestrated and poorly designed mousetrap.
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Mobile device usability testing: How eye tracking can help with your mobile device research (1,75 h)

November 24, 2022 at 08:00, 13:00
Eye tracking is an accurate and unbiased way to capture how users visually interact with your product, whether in the real world or the digital world. We will show you how you can literally see through your users' eyes to measure their attention with eye tracking. Curious about how the latest eye tracking technology can help with your mobile device research? Using practical examples for eye tracking the user experience, this hands-on workshop presents a new and improved way of studying the usability of mobile applications. We show how to use eye tracking to make research on mobile devices easier than ever before.
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Using wearable eye tracking for research: Eye tracking the user experience in and outside the lab (1,75 h)

November 24, 2022 at 10:00, 15:00
Eye tracking is an accurate and unbiased way to capture how users visually interact with your product, whether in the real world or the digital world. We will show you how you can literally see through your users' eyes to measure their attention with eye tracking. With wearable eye tracking, research can be taken out into the real world. In this hands-on workshop, you will learn how to successfully conduct usability studies in an authentic real-world setting, how eye tracking can be used as a tool to better understand and improve user experiences, which insights to expect and how these insights can influence design decisions.  
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Applying ethics in your design process (3-4 h)

November 24, 2022 at 13:00
Ethical design is not a spectator sport - it is an active practice that we need to nurture and cultivate. Join Kat in a hands-on workshop where you collaboratively apply the Design Ethically framework. You’ll be working with others to speculate and brainstorm. Leave this workshop with tools that you can bring to your team. Designers, product manager, engineers, researchers (anyone in a product team) are all welcome to attend.  
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Schedules

November 23 - Workshops

  • 10:00
    Vitaly Friedman
    Creative Lead & EIC at Smashing Media AG
    Fixing frustrating design patterns in 2022 (about 7 h)

November 24 - Workshops

  • 8:00
    Matteo Venerucci
    Market Research Scientist, Tobii - Pioneers of eye tracking and attention computing
    Mobile device usability testing: How eye tracking can help with your mobile device research (1,75 h)
  • 10:00
    Matteo Venerucci
    Market Research Scientist, Tobii - Pioneers of eye tracking and attention computing
    Using wearable eye tracking for research: Eye tracking the user experience in and outside the lab (1,75 h)
  • 13:00
    Katherine Zhou
    Creator at Design Ethically
    Applying ethics in your design process (3-4 h)
  • 13:00
    Matteo Venerucci
    Market Research Scientist, Tobii - Pioneers of eye tracking and attention computing
    Mobile device usability testing: How eye tracking can help with your mobile device research (1,75 h)
  • 15:00
    Matteo Venerucci
    Market Research Scientist, Tobii - Pioneers of eye tracking and attention computing
    Using wearable eye tracking for research: Eye tracking the user experience in and outside the lab (1,75 h)

November 25 - Conference

  • 9:00
    ☕️ Welcome breakfast
  • 9:30
    🎤 Opening words by event moderators and Ander Tenno, CEO at Trinidad Wiseman OÜ
  • 9:40
    Hegle Sarapuu-Johanson
    Head of Innovation at Trinidad Wiseman OÜ
    How to make design decisions based on brain waves
  • 10:10
    Matteo Venerucci
    Market Research Scientist, Tobii - Pioneers of eye tracking and attention computing
    Bridging the gap with eye tracking
  • 10:40
    ☕️ Coffee break 30 min
  • 11:10
    Chui Chui Tan
    Global Customer Experience and Growth Strategist at Beyo Global
    Your international audiences – what makes them tick?
  • 11:55
    Katherine Zhou
    Creator at Design Ethically
    Design ethically: from imperative to action
  • 12:30
    🥗 Lunch 60 min
  • 13:30
    Jaak Sarv
    CEO / Co-Founder at Geneto
    Taking responsibility for your health
  • 14:00
    5 lessons learned about healthy collaboration between product, design, and engineering
  • 14:30
    ☕️ Coffee break 30 min
  • 15:00
    J.Margus Klaar
    Service designer, strategist at Brand Manual
    Mental health, weak signals, learning analytics
  • 15:30
    Olivia Holbrook
    Senior Service Designer at Snook
    Redefining usability in healthcare
  • 16:00
    Vitaly Friedman
    Creative Lead & EIC at Smashing Media AG
    Designing for the people
  • 16:30
    Chiara Garattini
    Lead user researcher at NHS Digital
  • 16:45
    👏 Ending words by our moderators Mari-Ell Mets from Trinidad Wiseman OÜ and Mustafa Can Özdemir from Tallinn University
  • 17:30
    🥳 Afterparty with TWN band "The Placeholders" at "Uus Laine" bar

Venue

Photo by Kaupo Kalda
Kultuurikatel is located on the corner of Põhja pst and Kursi street.
Kultuurikatel
Põhja Pst 52a, Tallinn
Open map

Sponsors

Gold sponsors

Silver sponsors

Supporters

Organizers

Would you like to sponsor our event?

We invite you to associate your brand with this high-level conference by participating in the creation of WUD Estonia 2022 through financial contributions.

Become a sponsor

Contact

Trinidad Wiseman OÜ, Meistri 14, 13517 Tallinn, Estonia