Speakers

Founder at andEnd. Author of Ends

Joe Macleod

Founder at andEnd. Author of Ends.

Ends. Why they are vital. And what you can do about it.

Founder of Artshare, the NATO Art Expert

Luís Miguel Girão

Senior Future Vision Consultant & Global Brand Strategist

Helen Job

Senior Future Vision Consultant & Global Brand Strategist

Future of work & learning

Chair of Human Computer Interaction and professor in the University of St Andrews in Scotland

Aaron Quigley

Chair of Human Computer Interaction and professor in the University of St Andrews in Scotland

Global Human Computer Interaction

Chief assistant professor at the New Bulgarian University

Petyo Budakov

Chief Innovation Officer at PLUX - Wireless Biosignals, S.A.

Hugo Silva

Chief Innovation Officer at PLUX - Wireless Biosignals, S.A.

Your Body as an Interface

Full-stack designer at Trinidad Wiseman

Janno Killing-Jaago

Full-stack designer at Trinidad Wiseman

Putting design into boxes

Interaction Design lead Fjord at the Dock – Dublin

John Moriarty

Co-Founder at Flux.am

Jon Barnes

Behavioural Designer and Founder at Behaviour Studio

Lauren Kelly

Behavioural Designer and Founder at Behaviour Studio

The science of design

Emily Hinks

Founder / Chief Creative Officer of Mischief Makers

The power of Creative Confidence

Tomasz Pieta

Senior UX designer at BOOKING.COM

Data driven UX in the dark

Contact

wud@tlu.ee

Good for all enquires, inluding but not limited to
, sponsorship offers, thanks, media requests
and other forms of interaction

Founder at andEnd. Author of Ends

Joe Macleod

Founder at andEnd. Author of Ends.

Joe Macleod has decades of product development experience across digital, physical and service sectors. Previously Head of Design at the award-winning studio Ustwo. He then spent 3 years on the Closure Experiences project researching, writing and publishing the Ends book. He is now founder of andEnd. The world’s first customer ending business, helping companies improve off-boarding in consumer experiences.

    Talk: Ends. Why they are vital. And what you can do about it.

    We design rich, emotional and meaningful experiences to on-board the consumer through advertising and marketing.

    In contrast the off-boarding of a consumer experience is barren of emotion and meaning. This sacrifices consumer action, holding back engagement, limiting reflection and responsibility. Long term side effects of this can be seen in the product, service and digital landscapes. Consequences seen as changing climate, industries fined billions for mis-selling and individuals eroding their online reputations.

    Improving the design of product endings promises enormous opportunities, with more collaborative off-boarding experiences businesses gain richer communication with their customers, improve the accuracy of deleting, reclaiming or removing materials, improve the brand perception through loyalty and increase re-engagement. In a new streamlined world, with consumers moving between multiple relationships, endings will be a competitive differentiator. The products we create in the future need to reflect this.

    Workshop: Introducing Ends – rebalancing the bias in the consumer lifecycle.

    Founder of Artshare, the NATO Art Expert

    Luís Miguel Girão

    Founder of Artshare, the NATO Art Expert

    uis Miguel Girao founder of Artshare, the NATO Art Expert, is a researcher generating support for EU and Transatlantic policy making in the field of the crossings of art, science and technology. He is a transdisciplinary artist developing applications of technology as tools for artistic expression focusing at the moment on the artistic modulation of consciousness by bioelectromagnetic stimulation.

      Senior Future Vision Consultant & Global Brand Strategist

      Helen Job

      Senior Future Vision Consultant & Global Brand Strategist

      We know that faced with the harsh realities of the world they inherited; future generations are prioritising self-improvement, anxiety management and professional development over more frivolous activities. Recession-born resourcefulness, regard for hard work and a proactive approach to learning is driving dramatic shifts in working culture and career expectations.

        Talk: Future of work & learning

        We know that faced with the harsh realities of the world they inherited; future generations are prioritising self-improvement, anxiety management and professional development over more frivolous activities. Recession-born resourcefulness, regard for hard work and a proactive approach to learning is driving dramatic shifts in working culture and career expectations.

        Workshop: Future Forecasting for Brands

        Chair of Human Computer Interaction and professor in the University of St Andrews in Scotland

        Aaron Quigley

        Chair of Human Computer Interaction and professor in the University of St Andrews in Scotland

        Professor Aaron Quigley is the Chair of Human Computer Interaction and Director of Impact in the school of Computer Science in the University of St Andrews in Scotland. His research interests include discreet computing, novel and on-body interaction, global HCI, pervasive and ubiquitous computing and information visualisation on which he has delivered over 50 invited talks and is a keynote speaker at the IEEE VISSOFT 2018 conference and Mensch-und-Computer conference in 2019. His research and development has been supported by the EPSRC, AHRC, JISC, SFC, NDRC, EU FP7/FP6, SFI, Smart Internet CRC, NICTA, Wacom, IBM, Intel, Microsoft and MERL. He has published over 170 internationally peer-reviewed publications including edited volumes, journal papers, book chapters, conference and workshop papers and holds 3 patents. Aaron studied in Ireland and Australia and has previously held appointments in Tokyo Institute of Technology as a visiting Professor, in Australia at the inaugural director of the Human Interface Technology Laboratory, Australia (HIT Lab AU), in Ireland as a College Lecturer, with IBM in their Centre for Advanced Studies in Dublin, with MERL as visiting scientist, in Australia as a Senior Research Fellow in the University of Sydney and as an Associate Lecturer in the University of Newcastle.

          Talk: Global Human Computer Interaction

          Global Human Computer Interaction is the study of HCI when considering global challenges, languages, concerns, cultures and different economic drivers. Digital technologies now underpin the human experience around the world. This talk explores new technologies and the next generation of interfaces beyond the desktop, in a global context.

          Today, computers and communications are weaving themselves into the fabric of life. However, the nature of this weaving is far from uniform, distributed or even fair. Yey, the study of HCI transcends borders. A technology designed for use by what might be considered an affluent group with cheap broadband and a regular power supply can easily be co-opted by a low income group with irregular network and power supply, to much greater effect. Today, applications can launch in one country and quickly face adoption barriers due to bias which has been baked in by language, assumptions of how family life works, culture, economic models, regulation or social mores.

          Our use and indeed reliance of technology is not new. Indeed, it is one of the defining characteristics of humans and society, our fashioning of tools, instruments and technologies to help shape our world and lives. This talk provides a critical reflection on technologies and the visions and visionaries in computation over the past 4,000 yrs. Consider, for example, that over the past six centuries the world’s population has grown approximately twenty fold, our average life expectancies have tripled and our use of technology has become evermore interwoven into everyday life. However, these average life expectancies vary by 40 years across the globe, access to even basic health care varies dramatically, our use of resources is markedly different as is our access to technology to support our work or life. Many of the improvements many of us take for granted would feel quite futuristic for those living in need. As the author William Gibson puts it, “The future is already here it’s just not very evenly distributed”. However, human history is intimately linked with our use of tools, techniques or more broadly technology. Our built environment is shaped by human’s use of technology. Each time we introduced new, difficult to master, alien technologies, then became in time really quite unsurprising, invisible and prosaic aspects of our lives. Looking back, while we consider the future, is instructive as it helps us to appreciate and not fear our reliance on and use of technology.

          Today we live in an interconnected world where an interface or experience designed for a local well understood group can easily end up being used in a distant place by people whose lives or use of the interface one cannot quite imagine. This talk provides an introduction to human computer interaction in a global context. These cross cutting themes are guides for the design, development or deployment of any interactive system. These aspects are not intended to stymie or limit ones creativity or problem solving but instead are opportunities to draw new insights on the problems we face, while considering the global deployment and use of the solutions offered. Often today people value design and experience beyond any feature list and this talk will help you understand and prepare for this global world.

          Chief assistant professor at the New Bulgarian University

          Petyo Budakov

          Chief assistant professor at the New Bulgarian University

          Dr. Petyo Budakov graduated from the New Bulgarian University (NBU), Sofia, Bulgaria in December 2012 with Ph.D. in digital technologies and visual communication. He is a faculty at the NBU, Department “Cinema, advertising and show business” and a visiting-professor at Brand Academy, Hamburg, Germany, Kazakh-British Technical University, Almaty, Kazakhstan, Beijing Normal University, Zhuhai, China, Higher Colleges of Technology, Dubai, UAE and Tallinn University, Tallinn, Estonia. As a chief assistant professor, most of his doctoral research has been devoted on the 3D digital media, brand identity development as well as designing and delivering effective information design. Since 2007, he has been occupied as a managing director of his own advertising agency: BF Studio Ltd and in 2015, he became a co-founder of the online learning vocational training school – Adacademy® which is active in Berlin, Germany. In 2016, Dr. Budakov was awarded with a research grant by the German Academic Exchange Service (DAAD) at HMKW Berlin /Hochschule für Medien, Kommunikation und Wirtschaft - University of Applied Science. His latest research interests are focused on the establishment and development of innovative and effective e-learning & mobile learning strategies and platforms that move beyond the traditional e-learning approaches. Dr. Petyo Budakov was selected as a finalist for the Falling Walls Lab Finale at the Falling Walls 2016 in Berlin, 08-09 November. He was privileged to give a talk to a large, high qualified audience, consisted of faculties from Stanford, Humboldt, Oxford, Massachusetts Institute of Technology and etc.

            Workshop: Pictograms design

            Chief Innovation Officer at PLUX - Wireless Biosignals, S.A.

            Hugo Silva

            Chief Innovation Officer at PLUX - Wireless Biosignals, S.A.

              Talk: Your Body as an Interface

              Physiological data has had a transforming role on multiple aspects of society, which goes beyond the health sciences domains to which they were traditionally associated with. While biomedical engineering is a classical discipline where the topic is amply covered, today physiological data is a matter of interest for students, researchers and hobbyists in areas ranging from performing arts, music, human-computer interaction, among others. Regardless of the context, in the past the use physiological in experimental activities and practical projects was heavily bounded by the cost and limited access to adequate support materials. Specialised DiY platforms have been revolutionising biomedical education and prototyping, by providing versatile toolkits composed of low-cost hardware and software, and created to enable anyone to create cool projects and applications involving physiological data.

              In this talk we will review how physiological signals are finding their way into a diversity of human-computer interaction applications, describing some of the supporting tools and use cases that have already made their way to prime time.

              Workshop: Making Noise with Biosignals

              Full-stack designer at Trinidad Wiseman

              Janno Killing-Jaago

              Full-stack designer at Trinidad Wiseman

              Janno works in Trinidad Wiseman where alongside client projects, he is part of a team that builds unified design systems.

                Talk: Putting design into boxes

                Collected experience from our design team on how to get companies and organizations to consider the inclusive, human-centered approach to its services.

                Interaction Design lead Fjord at the Dock – Dublin

                John Moriarty

                Interaction Design Lead, Fjord at the Dock – Dublin

                John works with Fjord The Dock, part of Accenture's global innovation centre in Dublin where leads multi-disciplinary teams, working at the intersection of human-centred design and emerging technologies. He is passionate about the potential for using collaborative design methodologies to tackle some of the biggest challenges facing business and society today. With a diverse background that spans product design, consultancy and technology start-ups, he brings a diverse and holistic approach to his work.

                  Workshop: Designing human-centric artificial intelligence (with Sinem Lacin and James O’Neill)

                  Co-Founder at Flux.am

                  Jon Barnes

                  Co-Founder at Flux.am

                  Jon is a thinker and tinkerer, exploring possible solutions to big questions like 'What if the internet had been invented before democracy?'. He is the author of DemocracySquared.io and a co-founder at flux.am, helping people to re-design organisations. He is currently exploring topics like design manipulation and democratic & learner-led education models through 'The How Might We Podcast'. More at jonbarnes.me

                  Workshop: How to design resilient and honest organisations

                  Behavioural Designer and Founder at Behaviour Studio

                  Lauren Kelly

                  Behavioural Designer and Founder at Behaviour Studio

                  Lauren is a Design Psychologist and Founder of Behavioural Design studio, Behaviour. Where she consults with multinational brands and startups alike to craft customer behaviour. Helping brands to get the most out of their digital products, services and experiences whilst enhancing their customer's lives. Using a design process underpinned by behavioural science. She develops frameworks, processes and tools to transform behavioural insights into a usable asset. Demystifying the academic sciences, to bring knowledge to design teams, decision-makers and businesses. Teaching teams how to implement psychology through training and workshops. Designing behaviour, improving products and nudging people to be better.

                    Talk: The science of design

                    As humans, we are driven by our brains. Unfortunately, brains aren’t that smart.
They are lazy. Influenced by other people. And they make bad decisions all the time. How then as designers can we design products and experiences that work? We delve into the behavioural sciences and why they are a designer’s new superpower.

                    Workshop: Behavioural Design Workshop: Understand motivation to optimise user experience.

                    Emily Hinks

                    Founder / Chief Creative Officer of Mischief Makers

                    Emily founded the Facilitation Agency, Mischief Makers. They are a mischievous facilitation agency focused on collaborative working and the power of creativity. From team development, to idea generation, to co-creation with clients and users.

                    Talk: The power of Creative Confidence

                    Creativity is one of the most in demand skills of tomorrow. It’s no longer something reserved for the artistic elite, from painters to poets and writers – but rather a gift that everyone can develop. This talk explores how to cultivate creativity, how to recognise it, and strengthen it. We’ll explore how nurturing creativity can foster innovation, empower individuals an be used as superpower to jet fuel change.

                    Workshop: Collaborative Creativity

                    This workshop is at it’s heart an idea generation training.

                    We’ll look at how to kick off or spark creativity, then use tools and techniques to turn that inspiration into tangible, developed ideas.

                    We’ll run through the creative process, exploring the power of collaborative creativity; how when and where to bring in every voice in the room in an effective, efficient and engaging way.

                    It’s for anyone who believes there workplace would benefit from practicing how to collaborate more. Potentially (though not limited to) people within the creative industry – from Creative Agencies to Design / innovation studios – to schools.

                    The outcomes will be tools and techniques for collaborative idea generation and development.

                    Tomasz Pieta

                    Senior UX designer at BOOKING.COM

                    Tomasz Pieta has 10+ years hands-on experience with web development for cloud applications and e-commerce. For the past 4 years he's been a senior UX designer at BOOKING.COM. He has participated in global user research studies measuring how culture impacts UX. He is using User Experience methodologies from Storyboards, Customer Journeys, Visitors Flow, Use Cases, Sketching and Wireframes to create and A/B different user interfaces. Informed by data, he drives initiatives for Payments by Booking to offer a seamless checkout experience for a global marketplace.

                    Talk: Data driven UX in the dark

                    Data driven alone, is not an approach that blindly leads to success! A/B testing will not tell you why your customers have a different behavior in every country or product they purchase. How many customer journeys do you need to have when offering a borderless product? Winning the trust of your customers is the key. Let’s talk about the things we learnt.

                    Workshop: Go beyond the bounce rate / Design for business impact

                    • 23.11.2019
                    • €180 (no tax will be added)
                    • TBC
                    Save your seat
                    I will bring 5 cases studies of online business models and present how those companies make money. By the end of the workshop the audience will be able to create custom tracking on aspects of the business that matters the most. They will be able to present and discuss their findings with C level people in the business. Most of all they will learn how to prioritize business when needed opposed to thinking only the user.

                    We will deep dive into: 

                    – How to properly track your business
                    – How to identify opportunities in data
                    – Prepare to talk the business language with the relevant stake holders.
                    Duration of the workshop will be 3,5 hours.

                    Workshop: Are you Red or Green? You owe to know anyway

                    • 23.11.2019
                    • 120€
                    • TBC
                    Save your seat
                    Through fun exercises I am going to help you identify your way of thinking, acting and making decisions. Imagine how more effectively you can communicate with your colleagues, partners and friends if you understand their social style!

                    Decades of research into workplace success have shown that all people are one of four SOCIAL STYLES. Understanding those preferences, and applying Versatility strategies, helps you determine the best way to successfully interact with everyone.