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Dominykas Karpovič

Partner and Strategy Team Lead,
The Critical

Dominykas Karpovič is a Partner and Strategy Team Lead at The Critical, where he leads innovation and strategy initiatives focused on meaningful, human-centred impact. Alongside his practice, he teaches Philosophy of Innovation at ISM University, exploring how deep thinking shapes creative and strategic decision-making. With vast entrepreneurial experience—from building a basketball club to creating an App of the Year—Dominykas brings a rare blend of philosophical insight and real-world execution. His work is grounded in Context Thinking, challenging conventional approaches to innovation by reframing problems at their core. As a keynote speaker, he invites audiences to rethink innovation through the lens of philosophy, context, and purpose.

Talk

Where does innovation actually start?

Innovation is often framed as the end result—new products, technologies, or solutions. But what if we step back and ask: where does it truly begin? In this talk, I will explore innovation from both a philosophical and experiential perspective, examining the mindset, curiosity, and context that give rise to transformative ideas. Drawing on philosophical insights and real-world experiences, we will uncover the often-overlooked origins of innovation and challenge conventional assumptions about how ideas are born and nurtured.