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Helen Kirs

Service Design Team Lead,
Trinidad Wiseman OÜ

Helen is the leader of a team of service designers and analysts at TWN. Nearly 75% of the work her team does is connected to designing the most used vital public sector services.


Designing Public Services Based on Life Events

Nearly all public services revolve around life events. But different institutions offer services for different life events. In this talk, we will discuss how we can design public sector services in such a way that they support users’ life events and are simple and easy to use. We will talk about what event-based services are, why we need them, and what kind of problems services like this could help resolve. We will show an example of how one life event could be redesigned and we will also introduce how you can get started with designing event-based services.