Skip to main content

J.Margus Klaar

Service designer, strategist at Brand Manual

Margus is a founding partner of Brand Manual, an international service design and branding agency. He is a strategist and service designer responsible for the continuous development of the processes and tools of service design that Brand Manual applies daily to client projects. He is a frequent speaker at national and international branding and service design conferences as well as a lecturer at schools and universities.

He has published numerous articles on the subject of branding and service design both in the press and on the Brand Manual blog and is the author of the book “How to have your cake and eat it too – an introduction to service design”. He has experience working with clients from biotech to health-tech and from insurance to breweries. In the past few years he has focused on helping to solve wicked problems in the public sector, such as childhood obesity or the challenges faced by special needs students in vocational education.


Tallinn University, Narva maantee 25, 10120 Tallinn