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Joanna Agata Rutkowska

Design research and service designer

Information Technology graduate and a design researcher. Her urge to make technology more humane turned her into a career in design. As part of her Ph.D. studies at Tallinn University in Estonia, she is conducting research on service design entitled “Actionable service design deliverables.”

She is the author of numerous scientific publications in the field of service design and design methods. Member of IDEO U Community of Practice, a group of practitioners who, under the patronage of IDEO, develop their competences in the area of creative leadership.

Since 2013 she co-creates the report “User Experience and Product Design in Poland”. In 2020, she debuted as a curator of the exhibition Data are emotions. Emotions are data. at Gdynia Design Days (GDD) in Poland.


Design in the age of artificial intelligence and big data

In the digital age, data are being constantly multiplied, and data processing creates a new reality. Will data and new technologies also change the way designers work? Designers focus on problem solving. They are already asking questions and making decisions based on data. What will happen when algorithms start to solve problems more effectively than designers? This situation raises extreme emotions—from fear to admiration.

As part of the presentation, I am going to present a spectrum of emotions and attitudes towards data. I am also going to encourage designers to go beyond the standard practice of working with data and to start treating data as a new design material and artificial intelligence as a new tool. According to Derrick de Kerckhove (1993), “design is the skin that covers technology.” I will therefore consider how designers can approach the humanization of artificial intelligence and data. What will be the role and place of design in the era of artificial intelligence? I would like to open a discussion on these issues.