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Kristiina Kallasmaa

Group Design Manager, Content,

Kristiina Kallasmaa got into digital content through technical writing eight years ago and then switched to UX content design full-time in 2019. Since then, her focus has been building the content design practice and writing culture in the product teams at Pipedrive, growing the content team from just herself to five more people. Kristiina is a firm believer in the idea that anyone can write well, given the right tools.


Scaling UX Content: Simple Methods and Systems for Design and Product Teams (3-4h)

  • November 18, 2023 at 10:00
  • Trinidad Wiseman Office, Brainery Room, 4th Floor, Meistri 14, Tallinn


This workshop, introduces participants to the fundamentals of establishing a scalable content design practice. The focus is on equipping teams with the knowledge and tools needed to create an effective UX content strategy, suitable for future growth.

What Topics Are Covered?

The workshop covers the following topics:

  • Basics of content design practice
  • Strategies for scaling UX content in companies of any size
  • Creating MVP versions of essential tools: tone of voice, content design systems, etc.
  • Practical exercises tailored to participants’ companies/products
  • Utilising sample companies/products for hands-on practice

Who Is It For?

This workshop is designed for designers and product managers of digital products, particularly those working in small teams without a dedicated UX content designer. It’s ideal for professionals seeking to enhance their content design capabilities and scale their efforts efficiently.

What Tools/Software Do You Need?

Participants will need a laptop for hands-on exercises. In addition, we may use pens, markers, and paper for some exercises. These tools will aid in both individual and group activities during the workshop.

What Will You Learn?

  • How to initiate and scale a content design practice
  • The theory behind scalable UX content efforts
  • Practical skills to create MVP tools like brand tone of voice and content design systems
  • Methods to develop implementable solutions tailored to their company or product

Why Participate?

Participating in this workshop will provide you with:

  • A solid foundation in scalable UX content practices
  • Hands-on experience with tools and systems essential for content design
  • Practical solutions ready to be implemented in your company/product
  • Knowledge to improve and expand your team’s content design efforts

Duration of the workshop: about 3-4h.

Maximum number of participants: 18.

Workshop format: It involves some theory, some individual work, and a little bit of group work. If needed, we’ll use pens, markers, paper, and laptops for research.

220 €€

268.4€ with VAT