Lauren Alys Kelly
Behaviour Thinking Director,BehaviourKit & Behav
Lauren Alys Kelly – Pioneering Behaviour Thinking®
At behav., I don’t just work with behaviour, I make it work for us. By blending behavioural science with hands-on design, I’ve developed a knack for turning complex behaviours into simple, effective tools and strategies. My mission? To make sure that anyone, anywhere can harness the power of behavioural insights to create better products, services, and experiences.
I have developed strategies and trained a whole range of clients, from startups to industry giants like Meta, Microsoft, PwC, EKA and more.
Oh, and when a tool proves its worth, it earns a spot in BehaviourKit — an online toolkit packed with everything you need to build behavioural confidence and put behaviour at the heart of your projects. Why not check it out?
Talk
TBA
TBA
Workshops
Design’s Influence: Crafting Ideas that Reshape Behaviour (4h)
- November 18, 2023 at 10:00
- Estonian Academy of Arts, ROOM: D306, Põhja puiestee 7, Tallinn
Session Overview:
We dive into how behavioural science isn’t just useful but essential for designers who aim to make a mark. With our handy Influence Tactics toolkit, you’ll learn to kickstart the change and keep the momentum going. Expect a playground for ideation, where we’ll mix creativity with science to change behaviour.
What to expect:
- Two step design: Behaviour change rarely happens off one idea. It needs two different approaches. Using Spark and Sustain you will ensure your ideas spark the first step and sustain the ones afterwards.
- Science made simpler: We will explore behavioural science—don’t worry, no heavy jargon here! Learn how Influence Tactics were born from behavioural science and together we will dig into a couple of new theories.
- Tactics in action: Roll up your sleeves and get ready to explore, ideate and play with Influence Tactics to change behaviour. Pick up practical insights and match the right tactics to your challenges.
Why you should join:
Pretty much all design comes down to changing someone’s behaviour. Whether it’s a distracted user or a reluctant stakeholder. Learning influence from the perspective of behaviour change will always be useful.
Also, you’ll get your own set of Influence Tactics to take back to the office. That’s 56 mini guides to influence people and make it stick.
What tools/software do you need? All attendees need to bring either a laptop or phone with them.
Maximum number of participants: 21.
Workshop format: A mixture of group work and individual activity.
Duration of the workshop: 4 hours.
220 €
268.4€ with VAT