Lea Baudner
Lead Strategic Designer,Trinidad Wiseman
Lea is an Experience Strategist working across CX strategy, service design, and digital product development. She is excited about understanding real user needs and turning them into solutions that work for both people and the organization. Lea is always up for a challenge and approaches it with curiosity and optimism, while looking for the next workable step.
Talk
Panel discussion
This panel challenges whether design truly operates as a strategic asset or remains a cost center when economic pressure increases. Framed by the current business climate, the discussion challenges how design is defined, measured, and understood by executives. Panelists will explore where design creates measurable economic value, why it is often questioned during budget cuts, and what evidence builds leadership trust. The conversation also addresses AI’s impact on design economics and what must change for design to hold lasting strategic influence.