Mark Geljon

Advisor and business developer, business coach, chief maker (CX, story architecture, digital business development, strategy, craftfulness, sustainable impact)

Mark Geljon helps design-driven organizations create tangible value by combining story architecture with the maker mindset. With more than 25 years of experience in customer experience, digital strategy, and value-driven transformation, he works with executives, design leaders, and innovation teams to turn complex strategic challenges into clear, actionable narratives that mobilize people and accelerate decision-making.

As Principal CX Consultant at Witteveen+Bos and founder of MakerCave, Mark blends analytical structure with hands-on experimentation. His Story Architecture method transforms scattered insights into persuasive strategic stories that align stakeholders and reduce organizational friction—critical for design leaders who need to secure buy-in and budget. In MakerCave—his physical and mobile maker lab—Mark helps teams break patterns, prototype faster, and literally shape the future they want to build.

Whether guiding energy-transition programs, digital transformation initiatives, or cross-disciplinary design teams, Mark’s work centers on one belief: impact happens when stories and making reinforce each other. By crafting narratives that clarify purpose and by making ideas tangible early, organizations move from abstract ambition to measurable results.

Mark speaks globally on storytelling for impact, maker-driven innovation, and building design cultures that deliver real business value—faster, clearer, and with deeper human resonance.