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Martina Mitz

UX Psychologist

Martina started as a self-taught Web Designer in 1999. From the very beginning her approach was user-centered despite not being familiar with the now-common phrase of ‘User Experience’.

In 2007 she finalized her (Diploma-) study in Psychology and started working in the field of clinical Psychology. It was at this point that Martina’s academic background and her passion joined and she started a career as UX Designer, being called “Conceptioner” at first. Since then Martina has not only contributed to the digital and service ecosystems of many recognizable companies (e.g. eBay, PayPal, Emirates Airlines, Volkswagen, Telekom and many more), but she also helped selected Start-ups in Europe, by forming and driving their Research, as well as contributing to their product or service strategy and definition.

TALK: Diagnosis: UX Charlatans

How to Spot Them Quickly and Stop Wasting Time, Money and Nerves

Workshop: UX Psychology / SOLD OUT

  • 19.Nov 14:00-18:00 - 20.Nov 10:00-18:00
  • €340 (no tax will be added)
  • Tallinn University, M-ELU
SOLD OUT

Psychology has become very popular in the UX-field, but most practitioners and colleagues expect rather manipulation practices (psychology hacks) than actual scientific understanding of the inner processes of human beings. More and more UX-people however, became aware of UX Psychology in recent years and have repeatedly asked, how they can obtain the basics of Psychology. Going through the scientific literature is very time-consuming, but online courses that are offered usually just scratch the surface and deviate strongly from UX interests. Therefore, I decided to put together a workshop, in which I convey all psychological and psychotherapeutic principles relevant for and tailored to UX work.

Understand how they tick and what really motivates them. Identify their deeper needs and problems without talking to them. Whether you are an aspiring UX designer, psychologist or part of a product team, this workshop is for you.

Day 1 ‘UX Psychology Theory’ 14:00-18:00

Psychology has become very popular in the UX-field, but most practitioners and colleagues expect rather manipulation practices (psychology hacks) than actual scientific understanding of the inner processes of human beings. More and more UX-people however, became aware of UX Psychology in recent years and have repeatedly asked, how they can obtain the basics of Psychology. Going through the scientific literature is very time-consuming, but online courses that are offered usually just scratch the surface and deviate strongly from UX interests. Therefore, I decided to put together a workshop, in which I convey all psychological and psychotherapeutic principles relevant for and tailored to UX work.

In this 4h workshop the participant will learn how a (Neuro-/Bio-) Psychologist conceives humans; how a Psycho Therapist builds relationship with their clients, so that together they can start solving (psychological) problems; how a psychological Researcher conducts different kinds of tests and experiments to understand human psyche and needs; and last but not least – how all these principles map to the UX-process.

The workshop does not requite any preliminary knowledge about Psychology as it builds a common knowledge-fundament from the very beginning.

Day 2 ‘UX Psychology Applied’ 10:00-18:00

It’s hard to uncover what motivates people by just talking to them or when you don’t have anything to show them – relying on people’s imagination can turn out quite risky. People will not only tell you what you want to hear but they are also highly unaware of what profoundly motivates their behavior, so they are not very good at reporting or forecasting it. In the deeper levels of human motivation, however, lies the true potential for meaningful products or services and we are going to tap into these as UX psychologists do.

In this workshop, you will learn how to get access to the deeper levels of human motivation by observing people in their natural environment and behavior. First, you will learn how to collect observations in an objectified and valuable way.

Then, in small groups, you will exercise a short approach to create an informed hypothesis based on the observed behaviors. Finally, you will bring your hypothesis to life in a product or service concept, which leaves you with something you can then put in front of users.

The workshop does not require any preliminary UX-knowledge and is, therefore, suitable for everyone involved in the early stages of Product/Feature Development, as well as anyone interested in human behaviour.

Contact

Tallinn University, Narva maantee 25, 10120 Tallinn