Matteo Venerucci

A cognitive psychologist and an expert in decision-making processes and their timing, Matteo takes pride in being mindful of what makes the world tick. Matteo earned his bachelor’s degree in Psychology – Diagnosis and Rehabilitation of Cognitive Processes at the University of Rome La Sapienza and his master’s degree at the University Tor Vergata Rome, in Statistics applied in Neuromarketing. He is currently a Trainer for Tobii Pro. He is the founder of Brain Propaganda, the first Neuromarketing agency in Serbia and Trizma Neuro, while also being a member of the Ergonomic Institute of Ancona (IPSE). His projects span across the world on clients, such as Banca Intesa, Emirates, Lindt, Coca Cola, Deutsche Telekom, Carlsberg, UNICEF, Credit Agricole, Alfa Bank, UniCredit, Société Générale, Emirates NBD and others. In addition to which, he has also closely collaborated with international marketing research agencies like GfK and Ipsos, consulting firms like Boston Consulting Group, PwC and Universities like Sheffield University and Ljiubiana University – Faculty of Economy (FELU).

TALK: Bridging the gap with eye tracking

Traditional testing tools and performance metrics fail to reveal the full picture. This is mainly because users don’t remember their visual behaviour and clicks only show the result of search and decision processes. Eye tracking, however, allows you to see which behaviors lead to which actions. You can record and analyze this information to get objective data on the user’s experience. By harnessing this information, you can uncover usability issues, pinpoint elements that cause confusion, confirm functionality, and even discover new use cases or opportunities with your design.

Workshop: Mobile device usability testing: How eye tracking can help with your mobile device research (1,75 h)

Eye tracking is an accurate and unbiased way to capture how users visually interact with your product, whether in the real world or the digital world. We will show you how you can literally see through your users’ eyes to measure their attention with eye tracking.

Curious about how the latest eye tracking technology can help with your mobile device research? Using practical examples for eye tracking the user experience, this hands-on workshop presents a new and improved way of studying the usability of mobile applications. We show how to use eye tracking to make research on mobile devices easier than ever before.

Workshop length – 1,75 h

Maximum participants at the workshop – 20 people

Workshop: Using wearable eye tracking for research: Eye tracking the user experience in and outside the lab (1,75 h)

Eye tracking is an accurate and unbiased way to capture how users visually interact with your product, whether in the real world or the digital world. We will show you how you can literally see through your users’ eyes to measure their attention with eye tracking.

With wearable eye tracking, research can be taken out into the real world. In this hands-on workshop, you will learn how to successfully conduct usability studies in an authentic real-world setting, how eye tracking can be used as a tool to better understand and improve user experiences, which insights to expect and how these insights can influence design decisions.

Workshop length – 1,75 h

Maximum participants at the workshop – 20 people