Mischa CosterA consultant and researcher of mediapsychology and persuasion
Mischa Coster MA MSc is a consultant, researcher and public speaker in the area of mediapsychology and persuasion. “I change how people see things” is his personal slogan. He does this by applying evidence-based and theory-inspired psychological tactics. Mischa comes highly recommended by dr. Robert Cialdini, thé international expert-scientist in consumer psychology and persuasion.
Mischa has been consulting for clients as an independent mediapsychologist (he holds two masters degrees; one in Psychology and one in European Multimedia) for over 15 years. His strong knowledge of psychological persuasion techniques, choice architecture and online (social) marketing and communication, combined with a broad experience in business consulting, make him a valued allround international public speaker and consultant on the subject. Not afraid to go in-depth or off-topic, always interactive with a strong focus on content, presentation and adding value for the audience or client.
As co-founder and director of consulting at Grey Matters, Mischa loves to work on multidisciplinary behavior change projects. Mischa founded Grey Matters with his business partner William Rice in 2009, putting focus on applied psychology. “Insight, Intervention, Inspiration” is what Grey Matters offers. Clients include various profit (T-Mobile, Rabobank, SNSREAAL, rockstart, Capgemini, Tribal, Mirabeau, Samsung, Linkedin, RTL, Rotterdam The Hague Airport eg), government (CAK, nearly all ministries) and nonprofit (NIMA, NISB, GGD eg) organizations. Mischa is also co-founder of TEDxUtrecht, Social Media Club Utrecht and expert member of the Brand Boardroom.
TALK: The psychology of behavior influence
We all know online marketing en especially usability and UX is about people. Helping people choose, getting them engaged. But also influencing and sometimes even persuading them. Persuasion is a way of getting your target audience to choose the direction that you suggest them to choose. In an authentic, honest and ethical manner, that is. Automatic behaviour, fast thinking, cognitive biases and heuristics are the psychological constructs we are now confronted with. Especially in a connected world where everything we do is being logged, measured and analyzed, we can effectively use persuasion tactics to get people to move in our direction.
UX offers extensive opportunities to use psychological tactics like social proof, priming, liking, loss aversion and labeling. During this seminar, media psychologist Mischa Coster will elaborate on those tactics and take you on a tour in the world of psychology and strategy. He will share insights on how to most effectively influence people by means of persuasive communication. And of course, he will share lots of scientific insights but also real-life examples of behaviour influence.
Participants have described Mischa’s keynotes as being ‘inspiring’, ‘world class’, ‘entertaining’, ‘science put into practice’ and ‘fascinating’.
Workshop: Using psychology in your work: putting persuasion into practice (Sold out)
- 25 November at 14:00