Nikita EfimovProduct Manager at UXPressia
Nikita Efimov is a Product Manager at UXPressia, a UX/Product coach at the training center ITMINE, and an inspiring leader of the UXSPb – a community of UX designers, user researchers, and information architects in Saint-Petersburg.
Nikita has over 13 years of experience in the Software Development area, including 7 years in the field of UX (UX Designer / User Researcher / Head of UX). He has a strong experience in UX, user research and product management.
He is an experienced speaker and organizer of several conferences in Russia, including World Usability Day, World Information Architecture Day, ProfsoUX, and SECR.
Three maps to navigate customers needs
- 21.Nov 09:30-18:00
- Estonian Academy of Arts, D306
Empathy and Impact Mapping – 3h
Is it hard for you to build empathy to your users? Is it hard for you to be on the same page with the rest of the team on who we are building our product for? Even if you’ve done that, is it still hard for you to come up with a good solution to reach your project’s goal? Or is it hard to come up to mutually agreed project scope in your team? The workshop will highlight 2 useful tools, Empathy Mapping and Impact Mapping, to help you to fix that.
First part will cover Empathy Mapping tool: a useful method to get the information from the heads of participants and to put everybody on the same in regards to their customer, users or whoever they are trying to build empathy for. Participants will get familiar with the tool and will see the results of mutual collaborative usage of the tool.
Second part will cover Impact Mapping tool: a strategic planning technique that helps to reduce waste by preventing scope creep and over-engineered solutions. Participants will get familiar with the tool and will see how it combines with Empathy Mapping and mutually benefits from it.
Workshops takes place in Estonian Academy of Arts, room D306
Address Põhja puiestee 7, Tallinn
Job Map in practice – 4 hrs
UX specialists’ job is to think about people needs and build product/service that satisfies those needs.
Jobs-to-be-Done theory helps us to look at people’s needs from a different perspective. This theory states that people hire products to get their job done. And our main goal is to find these jobs, understand underlying unmet needs, struggles, and desired outcomes.
There is a great technique within JTBD – Job Map – which helps us to put in order all steps people take to get their jobs done. This map can help us to get a bird view and create seamless and meaningful UX.
What topics will be covered:
- What is Jobs-to-be-Done theory and how we can apply it for UX design
- What is a “Job” and how we can define it
- How we can map our customers’ job
- What strategies exist for working with map
What we will practice:
- Synthesizing a job from research results
- Building a Job Map
- Generating product ideas based on different strategies
€280 (no tax will be added)€
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