Steve RawlingDirector at the NewThinking.Tools Ltd, Business storytelling expert, international author and consultant
Steve Rawling is a business storytelling consultant and international author. He specialises in helping designers, entrepreneurs, broadcasters and academics tell great stories about their work. As a former BBC TV journalist, Steve reckons he has told over 20,000 stories in his career – so he can probably help you tell yours.
Steve recently launched a card deck of Storyteller Tactics on Kickstarter – that raised over 500% of its funding target in a few weeks.
TALK: Beware of Geeks Bearing Gifts – why nobody trusts big tech, and why that matters to you
We have a love/hate relationship with technology. We rely on it but don’t fully trust it. Why is this? Could ancient myths be shaping the way we feel about modern technology? And how can the stories you tell about your work build trust with your users and customers?
Workshop: Small Stories, Big Results
- November 25, 2021 at 10:00
- 280 €
- Tallinn University, Narva mnt 25, Tallinn, Estonia
How simple stories build trust and understanding with users, customers and stakeholders.
Most of us don’t need to tell Big Stories. We don’t need slick corporate messages, polished TED-talks or shiny brand narratives. We need to tell small stories, to help people trust us and see what we mean. Small stories, told well, deliver big results in your team.
Who is it for?
UX and UI designers, UX professionals, team leaders, entrepreneurs, startups, marketers and content designers. Any expert who needs to talk to a non-expert about their work.
Anyone who needs to tell a great story about Design Thinking.
1. Why stories work better than facts or opinions.
The storytelling animal: how we evolved to trust messages that feel ‘story-ish’
Narrative paradigm: how the world reveals itself to us as a kind of story
Basic ingredients: what elements a story needs if it’s going to work
2. Small stories, big results
Story Listening: gain insights from listening to users’ stories
What’s it About?: quickly explain your work to non-experts.
Data Detectives: zoom in and out, from big picture to “for example…” detail.
Innovation Curve: reassure stakeholders that a risk is worth taking.
Drive Stories: stories that illustrate your team culture, “how we do things round here”.
Trust Me, I’m an Expert: stories that show why WE should trust YOU.
Pitch Perfect: two simple ways to nail your next crucial presentation
Steve will also use a set of Storyteller Tactics cards that let delegates shape the final part of the workshop. This allows people to choose between:
Stories that Lead, Stories that Sell, Stories that Motivate, Stories that Convince, Stories that Explain, Stories that Connect, Stories that Impress
Delivery: mix of full class presentation, small group working and full group discussion.
Take out: 100% discount for PDF version of 54 Storyteller Tactics
The workshop duration is 7 hours