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Thorsten Jonas

Founder SUX at The Sustainable UX Network

As a strategic sustainable UX Consultant, Thorsten helps companies and design teams to innovate with care and to create more sustainable, responsible, and ethical digital products.

For more than 15 years he works in the field of UX, Service Design, and Strategy Consulting, supporting clients to create meaningful products or to build up, lead and coach UX and Product Teams following the idea of empathic leadership.

In 2020 he quit his job as Director of UX of an international Digital Agency to focus on some of the major issues we face as human beings and society.

At the beginning of 2021, Thorsten started the initiative „SUX – the Sustainable UX Network“ with an international group of designers, to push Sustainable UX further for and with the digital creative community.


Sustainable UX or how UX can (hopefully) save the world

What is the future of UX? What does it need to be? With the world on the edge, we all need to question ourselves, what we can do to save the world and make sure the children and upcoming generations still have a future.

The Interaction Design Foundation defines UX Design: „User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users.“

But, what if that is not enough anymore? Because what is „meaningful“ and „relevant“ in the bigger context of sustainability?

UX design is part of the entire product creation process – from the very beginning until launch and further product enhancements. That is great, because it means UX can make an impact at every step of the process. But, how do we make use of this power? And even more important: do we need to enhance or even change our understanding of UX in the context of sustainability?

UX can provide us with the foundation and the impact to be a change. But with this great power comes also responsibility to play a significant and active role in saving the world. We need to enhance our understanding of UX and might even change some of the fundamental paradigms of UX Design.

We need to talk about how to move from UX to Sustainable UX. Because as the great polar explorer Robert Swan once said:
„The biggest threat to our planet is the belief that someone else will save it.“