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Vitaly Friedman

Creative Lead & EIC at Smashing Media AG

Vitaly loves beautiful content and does not give up easily. Born in Minsk, Belarus, he studied computer science and mathematics in Germany.
While writing algebra proofs and preparing for software engineering at nights in the kitchen, at the same time he discovered passion for typography, interface design and writing. After working as a freelance designer and developer for 6 years, he co-founded Smashing Magazine back in 2006, a leading online magazine for designers and developers. His curiosity drove him from interface design to front-end to performance optimization to accessibility and back to user experience over all the years.
Vitaly is the author, co-author and editor of all Smashing books, and a curator of all Smashing Conferences. He currently works as editor-in-chief and creative lead of Smashing Magazine and front-end/UX consultant in Europe and abroad, working with European Parliament, Haufe-Lexware, Axel-Springer and a few other companies.

TALK: Designing For The People

We often get entangled in conversations about the fine details of interface components on the web. How do we design that button? How do we choose the right icon? How do we find the best typographic pairing? As it turns out, most users won’t even notice if buttons change, or icons get replaced, or web fonts don’t load. Before we start designing pixels, we need to design to eliminate ambiguity, minimize errors and maximize clarity. We need to design keeping in mind all the different people using all the different devices in all kinds of environments — who just happen to land on our websites or use our apps.

In this talk, Vitaly Friedman, the creative lead of Smashing Magazine and a UX designer working on EU Parliament’s websites, will dive into design patterns for accessibility and inclusive design. We won’t be covering fundamental things such as accessible colour palettes or legible font sizes — instead, we’ll look into how to design by focusing on users’ priorities, and allowing universal access to content for everybody. We’ll explore how to use design KPIs to drive better design decisions, and what design patterns we can use to support accessibility, inclusive design and user privacy.

Workshop: Designing For Complex UIs

Roll up your sleeves — it’s time to brush up your UX skills! How would you architect effective multi-level navigation for a large government website? What about enterprise-grade tables with intricate forms, filters and search? Or perhaps a neat seat selection UI for a Formula 1 Grand Prix? Well, fasten your seat belt!

In a jam-packed workshop with Vitaly Friedman, you’ll learn how to deal with real-life UX challenges from the ground up. Get ready: you’ll sail uncharted waters, designing truly complex interfaces and receiving feedback from people around the world. Plus: you’ll get a UX certificate for all your hard work as well.

You can find way more details over here:

Workshop length – full day with a lunch break.


Tallinn University, Narva maantee 25, 10120 Tallinn